summary

In this episode of the AI for Sales podcast, host Chad Burmeister speaks with Kris Hook, founder of Asteria, about the transformative role of AI in sales. They discuss how AI enhances customer experience, the importance of deep discovery in sales, and the misconceptions surrounding AI's impact on jobs. Kris shares a compelling case study on AI's effect on customer service and emphasizes the need for balancing automation with personalization. The conversation also touches on emerging technologies like augmented reality and the ethical considerations of deploying AI in business. Finally, Kris outlines the essential skills sales professionals will need to thrive in 2025, including data-driven storytelling and deep discovery techniques.

Takeaways

AI is essential for sales excellence.

Customer experience is significantly improved by AI.

Salespeople can leverage AI for better product alignment.

AI enables personalized communication with customers.

Deep research through AI can uncover critical insights.

AI can automate routine tasks, freeing up time for salespeople.

Balancing automation with personal touch is crucial.

Emerging technologies like AR will revolutionize sales.

Ethical considerations are vital when deploying AI.

AI is not going to do your job, which is why it’s not going to take your job

Sales professionals need to focus on deep discovery and storytelling.

Two big areas Sales Reps should focus on related to AI to Thrive in 2025:

Deep discovery, to help uncover the unknow and find the “turning point”

Data driven story telling

Chapters

00:00

Introduction to AI in Sales

05:51

Case Study: AI's Impact on Customer Service

12:00

Misconceptions About AI in Sales

20:52

Emerging Technologies in Sales

27:53

Skills for Sales Professionals in 2025

Learn more about AI for Sales with Chad:

LinkedIn Group: https://www.linkedin.com/groups/12811259/

LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/

YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast

TikTok: https://www.tiktok.com/@ai4sales

Facebook Page: https://www.facebook.com/theaiforsalespodcast/

Twitter Page: https://twitter.com/saleshack

The AI For Sales Podcast is sponsored by our proud partners:

BDR.ai | https://www.bdr.ai/

TruVersity | https://www.truversity.com/

Proudly brought to you by Nooks.ai and BDR.ai, we share proven

strategies and cutting-edge technologies that enable sales teams to

dramatically accelerate outcomes. Learn how to leverage AI, automation,

and conversational intelligence to 5X, 10X, or even 100X your impact.

The future of sales is here—let’s build it together.