Joey Womack has done an exceptional job developing his personal brand, in addition to founding Goodie Nation, a nonprofit agency that celebrates diverse founders and social entrepreneurs.

He’s been featured on Techstars, has been an instructor with General Assembly, plus he has over 13,000 followers on LinkedIn, and 57,000 followers on Instagram!

We’re diving into all things thought leadership today: why Joey is tactical about contributing content on LinkedIn and why we need to “get over ourselves” when it comes to sharing our voice in a bigger way with the world. As a founder, you have a responsibility to be a leader and to build a strong brand.

In This Episode:

• 3 core responsibilities of a CEO and why it’s worth investing in your brand in order to best execute your vision.
• How Joey forced himself to simplify when it comes to delivering amazing presentations on stage.
• Why founders should be great storytellers in order to stand out.
• Personal branding and thought leadership evolves over time. Joey explains why it’s essential to be thinking about what the next 10 years from now will look like.
• The secret to unlocking MAJOR visibility on LinkedIn without having to write your own posts.

Resources & Links

Connect with Joey on LinkedIn (be sure to mention the Missions to Movements Podcast when you reach out!) and learn more about his work at Goodie Nation. Tune in to his podcast, Why Relationships Matter.

Download the Hive Life Plan workbook.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

Episode Partners:

We’re so grateful to our partners for this episode: Feathr and Hustle!

Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.

Meet Hustle’s Conversational Video Platform. Their person-to-person video and text message marketing suite empowers your organization with the tools you need to humanize communication, maximize engagement efforts, and build meaningful relationships with your audiences. Click here to try Hustle today & use code POSITIVEEQUATION to receive free MMS and video messages for your organization!

This episode is presented by The Monthly Giving Builder.  

With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Save the date for our next Monthly Giving Summit on February 25, 2027. Apply to speak here!

Applications are now open for the 2027 Mini Monthly Giving Mastermind and Retreat. If you have built a monthly giving program, join our high-touch peer coaching community for nonprofit leaders who are ready to break through.

Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your even...

Sabrina Walker Hernandez has spent a whopping 25 years working in nonprofit management, fundraising and leadership. Listen to this success metric: she increased operational revenue from $750,000 to $2.5 million dollars and completed a $12 million comprehensive capital campaign in the third poorest county in the United States.

Her superpower? She works with small nonprofit staff and boards to build strong relationships that convert more gifts and donors.

Sabrina is a GEM in the space and so full of knowledge. Get ready to increase your fundraising capacity and recruit the most engaging board members.

In This Episode:

• Why every grant or partnership with a financial component to it should include the capacity to spend on professional development.
• How to consciously recruit the right board members and have intentionality in your process so you can fill the gaps without getting burned!
• Powerful techniques to manage difficult board members and toxic personalities, including how to exit them gracefully.
• Leveraging tools like StrengthsFinder to tap into the strengths of your board. Who are the cultivators? Who are the door openers?
• Sabrina explains “the fear of the 5” and why we need to make the ask when it comes to board fundraising (only 5% do!)
• Nonprofits need to be better at the “thank you” to foster stewardship. When board members pick up the phone and make the call, an endorphin rush will follow.

Resources & Links

Connect with Sabrina on her website, Supporting World Hope. You can also find her on LinkedIn, Facebook, and email at [email protected].

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

Episode Partners:

We’re so grateful to our partners for this episode: Feathr and Hustle!

Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.

Meet Hustle’s Conversational Video Platform. Their person-to-person video and text message marketing suite empowers your organization with the tools you need to humanize communication, maximize engagement efforts, and build meaningful relationships with your audiences. Click here to try Hustle today & use code POSITIVEEQUATION to receive free MMS and video messages for your organization! 

This episode is presented by The Monthly Giving Builder.  

With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Save the date for our next Monthly Giving Summit on February 25, 2027. Apply to speak here!

Applications are now open for the 2027 Mini Monthly Giving Mastermind and Retreat. If you have built a monthly giving program, join our high-touch peer coaching community for nonprofit leaders who are ready to break through.

Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your even...

One of my favorite things to do is kick off the year with positive, inspiring individuals like Liz Lefkofsky, a philanthropist and founder of the VING project, a giving movement that empowers 14-18 year old teens to help others. 

In this episode, Liz takes us behind the scenes into how she established a collaborative partnership with the one and only Meghan Markle, and why they’re on a mission to give 1,000 “VINGs” to uplift amazing women in need.

Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.

Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.

In This Episode:

• Liz reveals why philanthropy is like “speed dating” and what stands out to her in a sea of grant applications
• How Liz landed a dream partnership with Meghan Markle and her nonprofit organization, Archewell Foundation (in just 2 weeks!)
• The hilarious story of how actress and comedian Tiffany Haddish became a spokesperson for Groupon
• Why standout qualities like authenticity are most important when seeking a celebrity spokesperson or brand partner to represent your nonprofit
• How to get your hands dirty and join a board or committee
• Liz’s aspirational views of the next generation and why she firmly believes that every Fortune 500 CEO should run a non-profit for a year.

Resources & Links

Check out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.

Connect with Liz at [email protected] or on LinkedIn. She welcomes hearing from you! Learn more about VING and The Archewell Foundation. Tune in to Meghan Markle’s podcast, Archetypes.

Discover the selfsea app from Pure Health Exchange.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

This episode is presented by The Monthly Giving Builder.  

With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Save the date for our next Monthly Giving Summit on February 25, 2027. Apply to speak here!

Applications are now open for the 2027 Mini Monthly Giving Mastermind and Retreat. If you have built a monthly giving program, join our high-touch peer coaching community for nonprofit leaders who are ready to break through.

Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your even...

Taylor Shanklin is THE perfect person to talk to about creative trends, branding, and marketing. As the CEO & Founder of Barlele, a brand strategy and content marketing agency, she helps mission-minded companies and nonprofits create the most interesting and powerful brands possible.

Today, Taylor inspires us to audit our branding and marketing efforts from the ground up. What do you want your vibe to be? What actually matters to your audience? Is your content speaking to their aspirations and motivations? Branding and marketing are not the same thing - and they need to be thought about separately. Let’s dig in.

Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.

Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.

In This Episode:

• What you NEED to ask yourself if you’re planning to audit your branding and marketing efforts this year.
• The importance of “dumbing down” your brand positioning statement to a 5-year old’s level, without the jargon.
• How the simple act of refreshing your logo can instantly level up your credibility and professionalism (and newsflash? You don’t need to invest in a 6-figure agency to get something that looks great).
• A behind the scenes look at how Taylor helped Alzheimer’s New Jersey reimagine their social media presence by transforming their message to be more human-centric.
• The incredibly affordable “unlimited graphic design” service Taylor created through her off-shoot brand, Creative Shizzle. Pricing starts at just $99 per month!
• Why we have to have a consistent drumbeat in our branding and marketing in order to play the long game.

Resources & Links

Check out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.

Learn more about Barlele if you’re looking for white glove branding or marketing strategy services and social media management. And check out Creative Shizzle if you need graphic design support. Connect with Taylor on LinkedIn.

Tune in to Episode 19: Creating a New Revenue Stream for Your Nonprofit, with Paige Chenault of The Birthday Party Project.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

This episode is presented by The Monthly Giving Builder.  

With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Save the date for our next Monthly Giving Summit on February 25, 2027. Apply to speak here!

Applications are now open for the 2027 Mini Monthly Giving Mastermind and Retreat. If you have built a monthly giving program, join our high-touch peer coaching community for nonprofit leaders who are ready to break through.

Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your even...

What happens when you combine the genius of Ryan Reynolds, David Griner (Adweek's International Editor and Host of the Adweek Podcast), and Dionna Dorsey Calloway (Founder of District of Clothing)?

Together, they co-founded an incredible nonprofit called The Creative Ladder, focused on making creative industries more reflective of the communities they serve, while connecting, inspiring and elevating a new generation of creative leaders.

Today, I am honored to speak with Dionna about the launch of The Creative Ladder, its mission, and more importantly, how we can ALL play a part in changing the future of the creative industry together.

Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.

Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.

In This Episode:

• How a chance invitation to Adweek’s Brandweek led Dionna to connect with Ryan Reynolds and David Griner
• Dionna shares a behind the scenes look at what it was like to launch The Creative Ladder at the Cannes Film Festival
• The power of intimate events and why The Creative Ladder focused on these tracks at their bootcamp: Advancement, Authenticity, and Focus
• How we can help recruit the next generation of creative talent from underrepresented communities
• Why having a strong sense of self leads to maximum creative output
• The importance of making connections (including how I landed a senior position at a top PR agency through a LinkedIn message!)

Resources & Links

Check out The Creative Ladder and follow them on Instagram at @creativeladderorg, along with their sister organization, Group Effort Initiative. And see what co-founder Ryan Reynolds wants you to know about his nonprofit in this short video.

Check out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

This episode is presented by The Monthly Giving Builder.  

With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Save the date for our next Monthly Giving Summit on February 25, 2027. Apply to speak here!

Applications are now open for the 2027 Mini Monthly Giving Mastermind and Retreat. If you have built a monthly giving program, join our high-touch peer coaching community for nonprofit leaders who are ready to break through.

Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your even...

Are you ready to get intentional with your money, mindset, and marketing? Well, I can’t wait to introduce you to some of my best friends in business, Ellen, Renee, Tiffany, and Elise.

As we step into 2023, we thought it would be fun to co-host a 2-hour workshop on January 12th, and today, we’re giving you a sneak peek. Whether you are a CEO, a founder, a business creative, or a nonprofit marketer, this is designed for ALL of you. And shocker? The price point is $23!

If you’re ready to get in on all of this amazing goodness, be sure to tune in and click here to sign up for the workshop.

Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.

Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.

In This Episode:

• Renee explains how our “upper limit” can self-sabotage and negatively impact our ultimate career success, wealth, and happiness.
• Elise reveals the three things that often prevent people from achieving their goals (plus, if you join the workshop, you’ll get the exact visioning and goal-setting strategy she used to leave her job at Google, buy a house, and grow her multi-six-figure business).
• Tiffany shares about her secret formulas (typically reserved for her top-paying clients) that will transform your approach to pricing.
• Ellen tells us about the impact of building her business in public through sharing quarterly income reports.
• I share the top two social media platforms I’m focusing on in 2023, and why I changed my thinking around feeling like I needed to be on EVERY platform.

Resources & Links

Join me and my personal mastermind group on January 12th for a 2 hour workshop: Let’s Get Intentional. With (5) 20-minute personalized workshops, you’ll walk away with a 2023 mantra, a visioning workbook, clarity on your offerings, an understanding of your business numbers, and a social media plan uniquely crafted for you. Sign up here for only $23!

Connect with Renee Bowen, Elise Armitage, Ellen Yin, and Tiffany Napper and we can’t wait to meet you at the workshop!

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

This episode is presented by The Monthly Giving Builder.  

With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Save the date for our next Monthly Giving Summit on February 25, 2027. Apply to speak here!

Applications are now open for the 2027 Mini Monthly Giving Mastermind and Retreat. If you have built a monthly giving program, join our high-touch peer coaching community for nonprofit leaders who are ready to break through.

Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your even...

Having a passionate group of email subscribers is SO important for ANY business.

In this episode, I share a wonderful email & case study I received sharing how one organization followed my Lead Generation Social Ad Campaign strategy to generate more than 600 new email leads at LESS than $.50 using social media ads.

Want the strategy too? In the episode, Hannah followed my: Grow Your Supporter Email List Course

Pick which ad course fits your goals!

• Visible Reach In A Week - Increase your visibility & brand awareness for only $3/day
• Grow Your Supporter Email List - Learn how to launch two lead-generation social ads on Facebook and Instagram to instantly attract the right people and grow your email list with passionate new supporters.
• Find & Retain Digital Donors - In 37 minutes, learn how to launch two donation ad campaigns designed to attract new and existing donors!

Have questions about which course might be best for you or want more details about 1:1 VIP Ad Days? DM me on Instagram @positivequation or send me a note on LinkedIn!

This episode is presented by The Monthly Giving Builder.  

With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Save the date for our next Monthly Giving Summit on February 25, 2027. Apply to speak here!

Applications are now open for the 2027 Mini Monthly Giving Mastermind and Retreat. If you have built a monthly giving program, join our high-touch peer coaching community for nonprofit leaders who are ready to break through.

Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your even...

This episode speaks to the soul of this podcast, which is turning your mission into a living and breathing movement.

Executive Director Gabrielle Martin from the Burrell Foundation shares an incredible launch story of an art exhibit, the Art of Being ME, which features personal stories of more than 25 individuals who share their lived experiences with mental health and substance abuse. What started as a local exhibit in Kansas City is making waves all over the nation. This is truly a wonderful way to wrap up this year and I can’t wait for you to meet Gabe!

Resources & Links

‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend.

Learn more about the Burrell Foundation and the Art of Being ME Exhibit. 

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

This episode is presented by The Monthly Giving Builder.  

With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Save the date for our next Monthly Giving Summit on February 25, 2027. Apply to speak here!

Applications are now open for the 2027 Mini Monthly Giving Mastermind and Retreat. If you have built a monthly giving program, join our high-touch peer coaching community for nonprofit leaders who are ready to break through.

Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your even...

Picture this - you have a deadline of 45 days to raise $8 million dollars. What would you do?

Vance Roush, Founder and CEO of Overflow and Pastor at VIVE Church in the San Francisco Bay Area will tell you EXACTLY how he did it, nabbing an iconic $32 million dollar building across the street from Google, thanks to the support of over 700 families. And hint? It has to do with non-cash assets. Are you intrigued? This might open your eyes to an entirely new opportunity for your donors to give.

Resources & Links

‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend.

Learn more about Vince and book a demo with his team at Overflow. Vance is also all over social media and you can connect with him on Instagram, Twitter, LinkedIn, or email at [email protected].

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

This episode is presented by The Monthly Giving Builder.  

With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Save the date for our next Monthly Giving Summit on February 25, 2027. Apply to speak here!

Applications are now open for the 2027 Mini Monthly Giving Mastermind and Retreat. If you have built a monthly giving program, join our high-touch peer coaching community for nonprofit leaders who are ready to break through.

Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your even...

If you've been looking for an episode on how to pitch the media, here it is! Krista Ferrara made the switch from TV news to in-house PR at HHM Health and year to date, she has put her small nonprofit in the news 45 times! This press has led to increased social media growth, new donors, and a significant jump in donations during their annual North Texas Giving Day. 

Krista is giving away her juiciest tips today, including how to craft a press release that will immediately garner attention (and a response!), what NOT to do when reaching out to reporters, and the raw numbers behind her results.

Resources & Links

‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend.

Connect with Krista on LinkedIn, Instagram, and Facebook and learn more about HHM Health.

Stuck setting up your Facebook Ads business account? Watch this YouTube video where I break it down step-by-step in just 8 minutes.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

This episode is presented by The Monthly Giving Builder.  

With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Save the date for our next Monthly Giving Summit on February 25, 2027. Apply to speak here!

Applications are now open for the 2027 Mini Monthly Giving Mastermind and Retreat. If you have built a monthly giving program, join our high-touch peer coaching community for nonprofit leaders who are ready to break through.

Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your even...