If you are not familiar with Floyd Jones, Community and Partnerships Lead at Givebutter, allow me to introduce you to one of my FAVORITE people on this planet! 

Floyd’s energy and kindness radiates when you're in his presence, and today, we sat down in real life (in my podcast studio in Atlanta!) to talk about segmenting your audiences for GivingTuesday success, social media as a catalyst for growth, and how Givebutter is going big this year (hint: you could win up to $5,000, but you have to act fast).

Check out https://givebutter.com/giving-tuesday for more information and to apply.

Episode Partner: This episode is presented by Givebutter and MemoryFox.

Nonprofits use Givebutter to replace multiple tools so they can launch fundraising campaigns, events, and auctions, communicate with their donors through email and free text blasts, update their websites’ donate buttons and collection forms, and access a built-in CRM—all in one place.

P.S. They just launched a free game-changing auction platform you'll want to check out! Create your FREE account here!

Click HERE to sign up for our fun and free webinar on November 10th!

MemoryFox makes it easy to collect Community Generated Content through a secure, guided and custom-branded platform. You’ll be able to share authentic and relatable content, reach more people, and grow your impact. Set up a demo with one of their storytelling experts at memoryfox.io/dana, plus get 10% off!

Resources & Links

Learn more about Givebutter’s Giving Tuesday hub and submit your own campaign for a chance to win! You can also connect with Floyd on LinkedIn.

Set up a demo with one of MemoryFox’s Set storytelling experts at memoryfox.io/dana, plus get 10% off!

Curious about UTM parameters and how you can use them? This article is a great place to start.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!

Generosity beams across the globe on every GivingTuesday, and 2022 will be no different (it’s backed by data!)

Last year, roughly 35 million adults participated, raising $2.7 billion dollars, just in the US! 

Woodrow Rosenbaum is the Chief Data Officer for GivingTuesday, and in this episode, we discuss why it's so important for organizations to play an active role in the day, the need for more diverse donors, and the incredible potential for what this year could hold. 

You’ll also hear why small and mid-sized organizations are growing faster than ever on GivingTuesday and the resilience we need if we’re going to weather the upcoming economic storm.

Let’s make this the best GivingTuesday yet!

Episode Partner: This episode is presented by Givebutter and MemoryFox.

Nonprofits use Givebutter to replace multiple tools so they can launch fundraising campaigns, events, and auctions, communicate with their donors through email and free text blasts, update their websites’ donate buttons and collection forms, and access a built-in CRM—all in one place.

P.S. They just launched a free game-changing auction platform you'll want to check out! Create your FREE account here!

Click HERE to sign up for our fun and free webinar on November 10th!

MemoryFox makes it easy to collect Community Generated Content through a secure, guided and custom-branded platform. You’ll be able to share authentic and relatable content, reach more people, and grow your impact. Set up a demo with one of their storytelling experts at memoryfox.io/dana, plus get 10% off!

Resources & Links

If you want to make this Giving Tuesday even butter than last year, join Floyd Jones and I for a fun and free webinar: How To Set Up Your GivingTuesday Campaign in 1 Hour Without Pulling Your Hair Out! on November 10th. Go to positiveequation.com/givebutter to sign up and find out how your organization can qualify for $50,000!

Set up a demo with one of MemoryFox’s Set storytelling experts at memoryfox.io/dana, plus get 10% off!

Learn more about GivingTuesday on their website, and you can also explore the work Woodrow is doing with the Data Commons. 

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!

Brittany Driscoll is building the feel good revolution… and who doesn't want to be a part of that?! Before launching her incredible massage franchise called Squeeze that now has 45+ locations (my FAVORITE place to get massages), Brittany spent 4 years at Drybar as Vice President of Marketing, where she helped skyrocket the company from $30 million to more than $100 million dollars in revenue! Do I have your attention yet? 

Now in her new venture at Squeeze, we talk about what it takes to actually grow brand awareness in new markets, the importance of marketing and branding, and a few key steps you can take right now to improve your self-care routine.

Resources & Links

Applications are now open for my 2023 mastermind to help 5 organizations build and launch their monthly giving programs! Find out more and apply here. 

Follow Brittany on Instagram at @britdrisc and check out Squeeze on their website and Instagram at @squeeze.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!

I am truly honored to have Meghan Walsh, the Founder and Board Chair for Roots Ethiopia on the podcast today. Not only is Meghan a trained cultural anthropologist and former social studies teacher, she was also a member of my monthly giving program mastermind this summer, and I am SO proud of what she's created!

Today we're talking about WHY a monthly giving program was a priority for her organization, the goals for their program, and some juicy behind the scenes stories of what happened once the program went live. Roots Ethiopia is doing amazing things in the world as they help children living in extreme poverty go to school. Let's go meet Meghan!

Resources & Links

Learn more about the incredible mission of Roots Ethiopia and check out their monthly giving program, The Roots or follow them on Instagram at @rootsethiopia. You can also connect with Meghan at [email protected]. 

Check out Roots Ethiopia’s tech stack: FundraiseUp, Flodesk, and Zapier.

Applications are now open for my 2023 mastermind to help 5 organizations build and launch their monthly giving programs! Find out more and apply here. 

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!

Chive Charities has a dedicated monthly giving community of 4,000 donors that creates 70% of their revenue with a 98% month over month retention rate. Holy cow! 

If you're like me, you're thinking: What's their acquisition for new supporters? What do giving amounts look like? What's the plan for retention?

So of course, I had to bring in Senior Director of Operations, Erika Carley, to share more about the incredible behind the scenes impact of their monthly giving program, the Green Ribbon Fund, which supports underserved veterans, military families, and first responders. 

Together, we talk about the power of social impact storytelling, handwritten notes as a killer retention strategy, and how you can craft a successful, high-touch giving program.

Resources & Links

Learn more about Erika’s work at Chive Charities and connect with her on LinkedIn or via email at [email protected]. 

If you've been waiting for a sign to start your monthly giving program, this is it. Applications are now open for my 2023 mastermind to help 5 organizations build and launch their monthly giving programs! Find out more and apply here. 

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!

This year, I’ve spent $3,000 on paid ads, and reached 135,723 people, received 150 new email leads, and 47 purchases (that FB accounted for)! Was it worth it? My answer is a clear and resounding YES.

If you've never ran an ad before or are hesitant to spend the funds, this episode will help you change your mindset.

I’m going to break down two of my favorite ad types that will help you have a successful Q4 and beyond. And if you want to dig into this even more, join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. The first workshop begins October 19th.

Resources & Links

Ask me anything! Click here to send me your questions about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business.

Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. The first workshop begins October 19th. Get on the interest list now to learn more and have a successful giving season.

My mastermind is reopening in January! If you’re ready to build and launch an impactful monthly donor program in just 3 months, apply here. 

Episode 18: My Process to Plan and Reach Quarterly Goals

Episode 28: Why A/B Testing Matters with Social Ads

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!

Did you know YouTube is the 2nd largest search engine in the world? And yet many of us aren’t taking full advantage of it.

That’s why my YouTube Coach Jamar Diggs is here to share why YouTube's evergreen search strategy works for ANY organization, how to draft intentional content for the platform, and one of the key foundations for success. We also talk about the power of utilizing chapters, YouTube shorts, what metrics to measure, and why you need to pay attention to low competition keywords when titling your videos.

If you're ready to learn how to take your YouTube channel to the next level, this episode will give you the inspiration to get started!

Episode Partner: This episode is presented by Instil, a nonprofit platform built to leverage the power of modern technology to help nonprofits do their best work. Instil holistically manages supporters including donors, members, and volunteers to deepen nonprofit connections with their community, increase revenue, and maximize impact. Learn more here.

Resources & Links

Learn more about Jamar’s YouTube strategy and management services on his website. You can also follow him on YouTube and on Instagram at @jamardiggs. Jamar also recommends Filmora for inexpensive video editing software.

See the video Jamar and I referenced in this conversation, How to Get Donors for a Nonprofit Organization With Social Media Ads in 2022.

Jamar’s favorite YouTuber is Jonna Jinton, a Swedish artist, musician, and filmmaker.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!

Have you ever thought about boosting your thought leadership and getting paid to speak?

I have followed the career of influential keynote speaker Jess Ekstrom for years. I've purchased headbands from her company Headbands of Hope, I subscribe to her email newsletter, and now she's here to share her wisdom on entrepreneurship, thought leadership, how to build a brand as a speaker and so much more!

We also cover the big mistake speakers make, the impact of powerful journaling prompts, and how to get yourself booked for well-paying gigs (Jess shares so many juicy tips).

Episode Partner: This episode is presented by Instil, a nonprofit platform built to leverage the power of modern technology to help nonprofits do their best work. Instil holistically manages supporters including donors, members, and volunteers to deepen nonprofit connections with their community, increase revenue, and maximize impact. Learn more here.

Resources & Links

Is your CRM working for you? Join me at my FREE webinar with Instil on September 28th where you’ll learn how to audit your existing CRM technology and understand what features are important to have.

Follow Jess Ekstrom on her website and at @jess_ekstrom on Instagram or on TikTok. You can also learn more about Headbands of Hope. For every item purchased, a headband is donated to a child with an illness. 

Get on the list for Jess’s Monday morning Hype texts! Text the word HYPE to 704-228-9495.

Mic Drop Workshop is where Jess offers courses to help you sell and tell your story as a paid keynote speaker and author.

Check out Jess’s book, Chasing the Bright Side: Embrace Optimism, Activate Your Purpose, and Write Your Own Story and explore her other company, Prompted, that offers guided journaling prompts to help you achieve your goals.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!

The average person receives over 100 emails a DAY! But what is it that gets you to open an email? Was it the juicy subject line? Was it because you trust that person? Or was there an urgency factor? 

Having strategies for your email marketing, acquisition and email design are so important, which is why I’ve tapped five of my favorite email marketing experts to share a quick fire tip with you. You’ll hear about the importance of personalization and why we need to avoid boring subject lines if we want our open rates to increase. 

A special thank you to Hannah Lipschutz, John Walsh, Patty Breech, Katelyn Baughan, and Christina Tzavaras Edwards for sharing their wisdom with us. Let’s get started!

Resources & Links

Where do you struggle with your email marketing efforts? Is it in the acquisition of getting new people on your email list? Is it in drafting the emails? Is it getting those open rates? Or do you have an incredible email story to share that everyone should hear? Drop me a note on LinkedIn or Instagram either way. I look forward to hearing from you.

Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. Get on the interest list now to learn more and have a successful giving season.

My mastermind is reopening in January! If you’re ready to build and launch an impactful monthly donor program in just 3 months, apply here. 

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!

Storytelling is a FUNDAMENTAL part of marketing. But what actually makes a good story?

When we hear stories, we feel compelled to give and to care about certain issues. And this is where today’s guest Shereese Floyd shines. Shereese is an award-winning speech writer, TEDx speaker, and businesswoman who has been recognized for her creativity in storytelling and brand messaging. In fact, she’s helped organizations raise over $2 million dollars.

Get your notepads ready, y'all! This conversation is jam-packed with a ton of tactical tips to integrate into your organization.

Episode Partner: This episode is presented by Instil, a nonprofit platform built to leverage the power of modern technology to help nonprofits do their best work. Instil holistically manages supporters including donors, members, and volunteers to deepen nonprofit connections with their community, increase revenue, and maximize impact. Learn more here.

Resources & Links

Is your CRM working for you? Join me at my FREE webinar with Instil on September 28th where you’ll learn how to audit your existing CRM technology and understand what features are important to have.

Learn more about Shereese and her work at Witness My Life and connect with her on LinkedIn.

Episode 14: The Pursuit of Justice Through Digital with Alicia Maule

Episode 13: Every 7 Seconds Matters - How To Move the Masses with Invisible Children Co-Founder Jason Russell

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!