In this 212th episode of my MMPT pep talk, I will show you how you can use the phrase "People Hire Who They Know, Like and Trust" to segment your marketing efforts primarily as you as attempting to build your personal brand on social media profiles. Over the coming weeks, we will discuss this important phrase while I break it down in 3 sections over 3 MMPTs. This week we go over why people hire who they know. As it relates to marketing and your personal brand, "KNOW" will equate to the client wants to "KNOW" the market you serve. 1/3 of your content should be focused on "know".People want to hire someone that is knowledgeable about the market that are interested in buying. If they are a seller, they want to know that you can properly sell the hyper local market/neighborhood that they've come to love. Both buyers and sellers need a market/neighborhood expert. Today's buyers are buying lifestyle first, house second.