Next-gen health and wellness is an apt description of MNLY. Luke Hartelust launched the platform in 2021, pronouncing it “Manly,” and then pivoted twice while remaining focused on modern care for men.

The current version combines AI with home-based testing, diagnoses, and nutrition. Customers pay an upfront fee and a monthly subscription afterward.

In this episode, Luke shared the company’s origins, growth, mistakes, and more.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/mnlys-at-home-ai-powers-mens-health

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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