Michael Tolle is the founder of Mello Music Group, a leading independent rap label that has thrived in the digital era. With a deep understanding of the evolving music industry, Tolle has built a brand that champions creativity, adaptability, and artistic integrity. His expertise spans music production, label management, and the impact of technology. Through his work, he continues to support artists in navigating the complexities of an ever-changing landscape.

In this episode, Michael sits down with Michael Tolle to discuss the evolution of the music industry, the role of AI as a creative tool, and the importance of consistency and long-term vision for success.

• How Mello Music Group became a leading indie rap label.
• Why AI should be seen as a tool, not a threat to musicians.
• The importance of long-term vision, consistency, and self-reflection in building a music career.

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Learn more about Michael Tolle and Mello Music Group by visiting: https://www.mellomusicgroup.com/

Book an Artist Breakthrough Session with the Modern Musician team: 

https://apply.modernmusician.me/podcast

Niklas Brantberg and Alex Papaconstantinou are the visionaries behind Overtone Studios, a pioneering company that is transforming music curation through data-driven insights. With a commitment to supporting independent artists, Overtone Studios offers a 50-50 revenue split model that empowers musicians in the streaming era. Following their acquisition by Epidemic Sound, they continue to push boundaries in how mood-based music is curated and consumed. Their expertise spans music technology, artist partnerships, and the evolving role of AI in creative processes.

In this episode, Michael Walker sits down with Niklas and Alex from Overtone Studios to explore how data, AI, and strategic partnerships are shaping the future of music curation and artist success.

Key Takeaways:

• How Overtone Studios is using data to revolutionize music curation and discovery.
• Why AI is an essential tool for music creation but should never replace human creativity.
• The opportunities and challenges independent artists face in monetizing their music in the streaming age.

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Learn more about Niklas, Alex, and Overtone Studios by visiting their website: https://www.overtone-studios.com/

Book an Artist Breakthrough Session with the Modern Musician team: 

https://apply.modernmusician.me/podcast

Mark Samuels is the founder of Basin Street Records, a label he started in 1997 as a passion project that grew into a staple of the New Orleans music scene. With decades of experience in the industry, Mark has worked with Grammy-winning artists and witnessed the transformation of music distribution, technology, and live performance. His insights into the challenges artists face today, the impact of AI on creativity, and the future of music make this episode a must-listen for musicians and industry professionals alike.

In this episode, Michael Walker and Mark Samuels discuss the evolution of the music industry, the impact of technology, and the future of artistic expression.

• How the rise of digital platforms and AI is reshaping the music industry.
• The biggest financial and creative challenges artists face today.
• Why live performance and musicianship still matter in an increasingly digital world.

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Learn more about Mark Samuels and Basin Street Records at: https://www.basinstreetrecords.com/

Book an Artist Breakthrough Session with the Modern Musician team: 

https://apply.modernmusician.me/podcast

Aaron Bethune is a visionary leader, entrepreneur, and storyteller who has dedicated his life to helping individuals and businesses uncover their unique purpose. His journey has taken him to the peaks of the Andes, into life-changing experiences that shaped his perspective on commitment, intention, and transformation. As a strategist and consultant, Aaron works with artists, entrepreneurs, and organizations to align their passion with their purpose, creating meaningful impact. His insights on overcoming limiting beliefs and embracing authenticity make him a sought-after mentor in the fields of leadership and creative development.

In this episode, Aaron shares his journey of transformation, from life-altering experiences in the Andes to the lessons that shaped his approach to leadership, creativity, and personal growth.

• Break free from limiting beliefs that hold you back from reaching your full potential.
• Learn how commitment and intention can help you co-create your dream life.
• Discover why embracing your uniqueness is the most powerful tool for success.

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Learn more about Aaron Bethune and his work: https://www.aaronbethune.com/

Book an Artist Breakthrough Session with the Modern Musician team: 

https://apply.modernmusician.me/podcast

Agent Method is a sound designer and musician known for blending pop punk, emo, and rock with modern EDM influences. Having transitioned from the pop punk scene to working with major artists, he brings a unique perspective on creativity, music production, and the evolving role of AI in sound design. With a passion for innovation, he explores the intersection of technology and music, offering valuable insights for aspiring artists and producers.

In this episode, Agent Method and Michael dive into the impact of AI on music production, the mindset needed for creative success, and why taking action is the key to mastering sound design.

• Taking action and experimenting is the best way to learn sound design.
• AI tools can accelerate creativity and generate unique musical ideas.
• Feedback and iteration are crucial for refining your sound.

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Use code: MODMUS50 to get 50% off the Survival Pack preset pack for Serum on the Agent Method website: https://www.agentmethod.net/survival_pack.html#/

Book an Artist Breakthrough Session with the Modern Musician team: 

https://apply.modernmusician.me/podcast

Ross Barber-Smith is the founder of Electric Kiwi, a web design agency specializing in helping musicians craft stunning and functional websites. With a background in music, Ross understands the unique challenges artists face in building an online presence that truly reflects their identity. Over the years, he has worked with countless musicians, blending aesthetics with usability to create websites that not only look great but also serve as effective tools for fan engagement and monetization.

Why does web design matter for musicians? Find out how a great website can elevate your music career!

Key Takeaways:

• Discover why good photography is essential for artist branding and website success.
• Learn how AI tools can enhance web design and streamline creative workflows.
• Get expert insights on monetizing your website through merch, personalization, and strategic design choices.

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Learn more about Ross and Electric Kiwi at: https://electrickiwi.co.uk/

Book an Artist Breakthrough Session with the Modern Musician team: 

https://apply.modernmusician.me/podcast

Dave Hagen is a Grammy-winning engineer and producer who started as a small-town kid in Missouri and worked his way up to become the head producer at the renowned Dark Horse Institute in Nashville. With years of experience in both engineering and music education, he has helped shape the careers of countless artists and producers. As a mentor at Dark Horse Institute, Dave is passionate about hands-on learning, industry connections, and the perseverance needed to make it in the competitive world of music.

What does it really take to succeed in the music industry? In this episode, Dave shares his journey, the lessons he’s learned, and the mindset shifts that separate amateurs from pros.

Key Takeaways:

• The crucial role of internships in gaining real-world experience in music production.
• How to develop a growth mindset, embrace feedback, and turn failure into success.
• Why networking and relationship-building are the keys to breaking into the music industry.

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Learn more about Dave Hagen and Dark Horse Institute: https://darkhorseinstitute.com/

Book an Artist Breakthrough Session with the Modern Musician team: 

https://apply.modernmusician.me/podcast

Chris Johnson is the Head of A&R at SoundCloud, where he helps emerging artists grow, connect with fans, and monetize their music. With years of experience in artist development, he understands the challenges of breaking through in today’s competitive industry. Chris is passionate about community engagement, creative freedom, and helping artists take ownership of their careers.

In this episode, he shares why fan engagement is essential, how artists can make money from their music, and why spontaneity in releases can be more effective than over-planning.

• Building a loyal fan community is essential for long-term success.
• Artists need to take control of their monetization to sustain their careers.
• Releasing music more spontaneously can create stronger fan connections.

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Learn more about SoundCloud: https://artists.soundcloud.com/

Book an Artist Breakthrough Session with the Modern Musician team: 

https://apply.modernmusician.me/podcast

Helen Sartory, Chief Revenue Officer at Beatport, brings a unique blend of financial acumen and music industry expertise to the table. With a background in investment banking and a passion for empowering independent artists, Helen has been instrumental in shaping innovative strategies for revenue generation, music asset management, and artist success on a global scale.

Helen Sartory discusses the challenges and opportunities for independent artists in today’s evolving music industry.

Key Takeaways:

• Helen Sartory's journey from investment banking to music tech innovation.
• Why indie artists don’t need a major label to succeed—but they need the right strategy.
• New revenue opportunities for artists, including NFTs, music royalties, and digital collectibles.

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Learn how to get your music onto Beatport: https://labels.beatport.com/hype/webinar

Book an Artist Breakthrough Session with the Modern Musician team: 

https://apply.modernmusician.me/podcast

Eric Mueller, better known as Skippy, is the driving force behind Pirates Press Records, a label dedicated to keeping the spirit of vinyl alive in an increasingly digital world. With a deep passion for independent music, Eric has helped artists create meaningful physical releases that connect with fans on a deeper level. Through Pirate Press Records, he champions the resurgence of vinyl, making it more accessible while fostering a thriving community of collectors.

In this episode, we explore:

• How vinyl records are making a major comeback and why they matter to independent artists.
• The role of flexi discs in music promotion and how they serve as a gateway for new collectors.
• The unique, tangible experience of vinyl that creates an emotional connection between artists and fans.

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Learn more about Eric and Pirates Press Records at: https://www.piratespress.com/

Book an Artist Breakthrough Session with the Modern Musician team: 

https://apply.modernmusician.me/podcast