In this episode of Health Coach Radio, Erin Power is joined by Lauren, founder of Active Core Consulting, for a candid conversation about money, numbers, and the emotional relationship many founders have with their finances.

Lauren supports boutique fitness, wellness, and recovery studio owners in building profitable, sustainable businesses. Together, Erin and Lauren explore financial shame, money mindset, reading a P&L, and how founders can move from fear and avoidance into clarity, ease, and empowered decision-making.

Episode Overview

0:00 Introduction to Lauren and her work

3:30 Shame, fear, and avoidance around money

7:10 Understanding and simplifying a P&L

13:00 Early money stories and mindset

20:00 Nervous system regulation and client communication

26:40 Scarcity vs abundance in business decisions

34:10 The Owner's Pay Roadmap

43:00 Automating finances and building ease

50:30 Brick-and-mortar business costs and surprises

57:40 Payroll structure and protecting cash

1:04:20 Patience, ROI, and long-term thinking

1:11:30 How Lauren works with clients

1:16:00 Where to find Lauren and closing (episode ends ~71:09)

Key Concepts in This Episode

Financial Shame and Avoidance Many founders avoid their numbers due to fear, overwhelm, or lack of education. This avoidance often blocks clear decision-making and growth.

Clean P&L as a Roadmap

A simplified profit and loss statement helps founders clearly understand revenue, expenses, payroll, and cash flow.

Money Mindset and Programming

Early experiences with money shape how founders respond to financial stress, client feedback, and income fluctuation.

Regulating the Nervous System

Lauren shares strategies for responding to stressful situations from a regulated state rather than reacting from fear.

Owner's Pay Roadmap

Separating personal and business finances and creating spending buckets helps reduce overwhelm and increase clarity.

Payroll and Cash Protection

For brick-and-mortar studios, payroll is often the biggest financial risk and must be structured carefully.

Patience and Long-Term ROI

The episode emphasizes patience, trust, and leading indicators when evaluating business investments.

Connect with Lauren

• Instagram: @activecoreconsulting

• Finance & Flow Program: activecoreconsulting.com/flow

Connect with Erin

• Submit your questions: [email protected]

• Website: primalhealthcoach.com

• Instagram: @primalhealthcoach

Ready to turn your passion for health into lasting impact?

Health Coach Radio is your backstage pass into the world of health and fitness coaching, hosted by Primal Health Coach Institute Coaching Director, Erin Power, and powered by the legacy of founder Mark Sisson. Each episode is packed with real stories, expert strategies, and practical inspiration to help you grow as a coach and make a difference.

Curious about what's possible for your own health coaching journey?

Visit primalhealthcoach.com to learn how Primal Health Coach Institute can help you transform lives—including your own—through the power of coaching and ancestral health.