Montana Knife Company launched in 2020 in a two-car garage near Missoula. One co-founder is a certified “Master Bladesmith” who has produced handmade knives since he was 11. The other, Brandon Horoho, is a seasoned digital marketer and ecommerce pro.

Combined, the entrepreneurs prove the value of craftsmanship at scale marketed directly to consumers. Business is booming, and the company will soon move into a 50,000 ft. manufacturing facility.

In this episode, Brandon shares the company’s origins, culture, “drop” selling, and more.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/montana-knife-co-blends-craft-with-scale

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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