What is a sales playbook, and how can it change the way you develop a powerful company culture? A sales playbook is designed to help deliver the kind of results you are aiming for.

 

Morné Smit has spent his life elevating respect for sales and marketing professionals in dozens of companies across 28-plus industries on three continents.

 

Developing from a salesperson to leading sales teams in six different industries, including spearheading a 10X growth outcome over five years in a mid-market property company, Morné gained invaluable insight, knowledge, and experience over two decades that brought him to found Emerse in 2017.

 

Too many fledgling companies have figured out how to grow fast but without a decent profit or a predictable growth trajectory. With an effective sales book, you can not only grow sales fast but profitably and predictably too. Systematic, repeatable sales — not rockstar salespeople — are the key to top-level performance.

 

Morné highlights the successes he has seen from companies that are willing to utilize a playbook that includes skipping over the “let me go talk to my manager” bureaucracy. The power of the playbook comes from empowering your team to change the narrative of their interactions and setting aside the salesperson ego to recognize and celebrate the successes of the entire team.

 

Interview Links:

Emerse Sales

Resources:

20,000 Scaleups

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube

Recruiter.com Short List (use code scaleup)

 

Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.

 

Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.

 

We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.

 

Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.