Hands-Off Growth

Most Ops Issues are Created in the Sales Process

Listen Later

There is a big misconception around operations, sales, and marketing and how they all intersect. Mandi Ellefson debunks some of these misconceptions and discusses how operations and sales impact scalability in a consulting agency.


Key Ideas:

  1. Most approaches to scaling a consulting agency are actually more applicable to scaling a general company - they don’t account for the nuances of a consulting agency. 
  2. Many operational challenges in a consulting agency are actually sales challenges. The root problem is the abundance of variability in the services you offer due to how you generate clients. If you’re only relying on referrals, it can keep you in an entrapment growth model where you keep delivering whatever you get asked to do. You can’t build repeatable processes around that much variability.
  3. To avoid getting stuck in the entrapment growth model, you need to curate a compelling offer with an equally compelling outcome. One of the first steps to doing this is identifying who your ideal client is.
  4. When you help a client see a bigger vision for their company and services, they’re willing to pay more and invest sooner. 
  5. After creating your client map that clearly articulates your compelling offer, you should pass it on to your operations leader, who can now use it to operationalize your services so you can be more hands-off.


    6. Resources

    Mandi Ellefson on LinkedIn | Twitter | Facebook

    Hands-Off CEO - Executive Briefing

    ...more
    View all episodesView all episodes
    Download on the App Store
    Hands-Off GrowthBy Mandi Ellefson
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    47 ratings

    More shows like Hands-Off Growth

    View all
    EntreLeadership by Ramsey Network

    EntreLeadership

    4,387 Listeners

    The GaryVee Audio Experience by Gary Vaynerchuk

    The GaryVee Audio Experience

    16,844 Listeners

    Tropical MBA: Entrepreneurship & Founder Lifestyle by Dan Andrews; Ian Schoen

    Tropical MBA: Entrepreneurship & Founder Lifestyle

    468 Listeners

    Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies by Jason Swenk

    Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

    125 Listeners

    Build a Better Agency Podcast by Drew McLellan

    Build a Better Agency Podcast

    287 Listeners

    Consulting Success Podcast by Consulting Success

    Consulting Success Podcast

    238 Listeners

    Ditching Hourly by Jonathan Stark

    Ditching Hourly

    56 Listeners

    Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters by Dan Sullivan and Shannon Waller

    Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters

    128 Listeners

    The Martell Method w/ Dan Martell by Dan Martell

    The Martell Method w/ Dan Martell

    584 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,457 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,542 Listeners

    The Agency Profit Podcast by Parakeeto, Marcel Petitpas

    The Agency Profit Podcast

    28 Listeners

    The Jasmine Star Show by Jasmine Star

    The Jasmine Star Show

    2,602 Listeners

    Creator Science with Jay Clouse by Jay Clouse

    Creator Science with Jay Clouse

    467 Listeners

    Grow Your Independent Consulting Business by Melisa Liberman

    Grow Your Independent Consulting Business

    72 Listeners