Niching down is one of my favorite subjects to talk about, but do you really need to do it? Short answer: yes. Medium answer: if you’re in the online space, absolutely yes. Long answer: well, you’ll have to listen to the full episode to hear that one. Maybe you find it restrictive, but niching down is one of the best things you can do to build trust online, and we all know trust is how you make sales.

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Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

• You need to niche down if you’re online
• Greater access to greater amounts of people
• Give people something to say yes to
• Breaking through the trust barrier can lead to diversification
• You learn as you go
• Lean in to what you’re good at

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