Episode 2689 - Vinnie Tortorich and Chris Shaffer discuss how things are moving in a better direction with Gen Z, animal protein, the reduction of alcohol use, and more.

https://vinnietortorich.com/2025/08/moving-in-a-better-direction-episode-2689

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• Gen Z appears to be the generation that is pushing back against fake meat. (4:00)
  • Many vegan restaurants are adding back meat; the demand for meat is still there.
  • The theories are widespread; however, it all boils down to wanting both real animal protein and fruits and veggies. (13:00)
  • Vinnie has nothing against vegans; he is simply for better health, which includes various animal proteins.
• There is a "reverse-engineered" process to make cheese. A genetically modified strain of E. coli is used to produce casein from scratch, enabling the creation of vegan cheese. (27:00)
• Blue Zones are areas that predominantly eat fresh, whole foods—yes, even meat; however, that part is often not discussed. (34:00)
• COVID news: There's been a backlash against alcohol based on overuse during the lockdown years. (39:00)
  • There's a downward trend in alcohol consumption.
  • Side note: Vinnie might get his first piña colada on a long-delayed vacation.
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