Music Marketing Manifesto Podcast

By Music Marketing Manifesto Podcast

What's Music Marketing Manifesto Podcast about?

Music Marketing Manifesto is a leading resource for today's DIY musicians, hosted by John Oszajca. John is a Music Marketing Expert, a Former Major Label Recording Artist, and one of the pioneers of Direct To Fan Marketing in the Music Industry.

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Music Marketing Manifesto Podcast episodes:

03.11.2024
Music Memberships: Future-Proofing Your Music Sales Strategy
As more and more musicians recognize the importance of developing sustainable sales models, they face a unique challenge: balancing the need for brand growth through streaming with the potential for reduced sales revenue. Streaming has become a dominant force in...
10.13.2023
AI Workflows - Integrating AI Into Your Music Marketing Campaigns
In the latest episode of the Music Marketing Manifesto Podcast, we deep dive into the world of "AI Workflows". I'll break down how AI can help you attract more fans and generate more revenue. This means less burnout and more...
06.21.2023
Rethinking AI - Six Months after ChatGPT Changed the World
Rewind to six months ago, the Music Marketing Manifesto podcast was among the very first music industry podcasts to discuss the release of ChatGPT and the looming AI revolution. Fast forward to the present, AI is not just a buzzword...
04.19.2023
$50,000 Annually in Music Sales with Free For Shipping & Handling Funnels
At the heart of Music Marketing Manifesto lies the concept of a "Deep Sale Funnel." This approach aims to attract subscribers, form relationships with them, convert them into fans, and ultimately, into music buyers. This approach works and it works...
01.11.2023
AI, ChatGPT, and the Future of Music
ChatGPT has made enormous waves since its release to the public approximately six weeks ago. In this episode, we'll dive deep into what ChatGPT, and AI in general, might mean for the future of music and how it can help...
09.06.2022
The #1 Blues Album in America Using MMM
In the latest episode of the Music Marketing Manifesto Podcast we conclude our "Album Release Series" with Josh Solomon from the Empty Pockets. Over the last few months Josh has been walking us through the release of their brand new...
08.23.2022
Does Radio Still Make Sense?
In Episode #55 of the Music Marketing Manifesto Podcast we discuss radio and whether or not it still makes to invest in radio promotion as an independent musician. This episode is yet another in the "album release" series with Josh...
06.14.2022
Making and Marketing Beats – Not Just for Hip Hop Artists Anymore
The making and marketing of beats through platforms like BeatStars has been driving the Hip Hop world for a few years now. But the saturation of these market places has forced many producers to turn to more advanced funnel strategies...
05.18.2022
How to Create and Promote a Spotify Pre-Save Campaign
In episode #53 of the Music Marketing Manifesto Podcast Josh Solomon from the Empty Pockets joins us once again as part of our "Album Release Blueprint" series. In this episode Josh walks you through the process of CREATING and PROMOTING...
04.19.2022
WTF are Hooks?
Hooks are this simple "conversation starters" that become the basis for your ad campaigns, your email subject lines, and your social media posts. If you're not able to describe your music in a way that makes people want to click,...
04.12.2022
Your Step by Step Album Release Blueprint
In this episode we walk you through the entire album release process, discuss each component of a release, discuss why you might or might not want to employ certain strategies in your release, and layout a timeline for the entire...
03.28.2022
Russian Heavy Metal Band Uses MMM To "Get Out"
In episode #50 of the Music Marketing Manifesto Podcast we are joined by Alexander "Aor" Osipov from the Russian Symphonic Metal band, Imperial Age. Alexander shares history and describes how he and his band used what they learned in Music...
03.16.2022
Building Profitable Funnels For Your Music
In this episode we discuss the importance of marketing your music with funnels and the release of John Oszajca's new platform Tunepipe, a funnel builder for musicians. John is also joined by Empty Pockets front man, Josh Solomon who sits...
11.10.2021
Streaming Vs. Sales
In this episode of the Music Marketing Manifesto Podcast we are going to take a very important look at the difference between a Streaming Model vs a Sales Model, and the impact that each approach might have on your career.
08.12.2021
How to turn Live Show Attendees Into Real and Lasting Fans
This sound familiar? You hit the stage… The crowd loves it… You make sure that everyone knows how to find you on Spotify and your socials… You get home and wait to see those stats skyrocket… But then… NOTHING HAPPENS....
06.21.2021
What would I do with just $500 to spend on music marketing?
Most musicians are on significantly limited budgets and typically there is very little money set aside for marketing. In this episode I field a question from listener, Jason Eli, who asked how I would spend my money if I had...
01.26.2021
From 0 to 26 Album Sales Per Day, Using MMM
n the latest episode of the Music Marketing Manifesto Podcast we are going to speak with Kevin Goetz from the metal band, Mute Prophet. Kevin is a Music Marketing Manifesto member who I have watched over the last few years...
01.14.2021
Is this really the end of Facebook advertising as we know it?
Many in the digital marketing space are suggesting that Apple’s coming iOS 14 update will mean the end of Facebook Advertising as we know it. Spoiler alert… It’s not. But there are things you NEED to know. In a nutshell,...
08.27.2020
Tour on your Own Terms – House Concerts with Brian Vander Ark
In episode #43 of the Music Marketing Manifesto Podcast we chat with Brian Vander Ark - lead singer of the band The Verve Pipe - about how he has consistently made six figures per year from house concerts, and how...
05.06.2020
The Art & Science of Playlist Promotion
In episode #42 of the Music Marketing Manifesto Podcast we chat with Michael Sloane, the CEO of StreamingPromotions.com about the art and science of getting your music on more Spotify playlists. As many of you know, the streaming promotion landscape...
04.30.2020
Learn How To Generate Income From Your Music on Twitch
In episode #41 of the Music Marketing Manifesto Podcast we will speak with Karen Allen the author if “Twitch for Musicians” about how musicians can use the world’s largest streaming platform for gamers to grow their fan base and potentially...
04.15.2020
Lockdown: The Best Way To Generate Revenue From Your Music During The Global Pandemic
The current global pandemic has had a tremendous impact on musicians. The loss of the ability to perform live, the fact that our fans have less money to spend on non-essential items, and the fact that many of us have...
02.07.2020
Stepping Stones: What It Takes To Go From The Rehearsal Room To Performing In Arenas
Niels Schroeter from NCS Entertainment and Blue Élan Records once introduced me to a very important concept: Not every marketing tactic is right for every artist, and the next step an artist should take is really determined by where their...
12.04.2019
LIVE Music Marketing Q & A – Replay
In episode #38 of the Music Marketing Manifesto Podcast we are going to be doing something a bit different... This episode consists of the audio taken from a LIVE Music Marketing Q & A that I held earlier today. It is MUCH...
11.27.2019
Branding for Musicians: What It Is and Why It Matters…
When a musician comes to me with a troubled marketing campaign, 9 times out of 10 the issue is in the branding... However, branding is one of those ambiguous words that most people think they understand but seldom truly do. Musicians...
10.11.2019
How To Get Your Music Licensed in Television and Film – With Karyn Rachtman
One of the questions I receive most often from independent musicians is “how do I get my music licensed in television and films?” It’s easy to understand why licensing would be on the minds of so many musicians. A placement...
06.10.2019
How To Report Sales From Your Own Website to Soundscan
One of the benefits of following a marketing strategy like the one outlined in Music Marketing Manifesto is that, if done right, you stand a very good chance of charting on key sales charts such as those in Billboard Magazine....
04.01.2019
Growing Your Fan Base With Free Social Media Strategies
If you’ve ever gone through any of my training programs then you know that I’m a huge fan of paid advertising. I think that it’s an invaluable tool for musicians who want to get their music in front of a...
03.14.2019
What About Spotify?
There is no question about it, streaming is here to stay. However, despite the industry shift towards streaming, we still see a landscape in which 99% of all Spotify streaming comes from just 10% of songs. This should cause independent...
11.21.2018
How to Grow Your Fan Base With Just $5/Day
In Episode #32 of the Music Marketing Manifesto Podcast I am going to teach you how to grow your fan base using Facebook ads for just $5 a day. This strategy varies from many other strategies that I teach in...
11.12.2018
L.A. Band, “Threatin”, Gets Exposed For Faking Their Following to Land European Tour – Podcast Episode #31
UPDATE 11/14/2018: In an interesting development, early this morning Jared Threatin’s social media profiles came back online, revealing a post that simply states “Jared Threatin to make “fake” official statement tomorrow”. Have his accounts been hacked? Has this all been...
07.01.2018
The Power of Words – Podcast Episode #30
In Episode #30 of the Music Marketing Manifesto Podcast you will hear the audio replay taken from a music marketing webinar I held earlier this week. The focus of the webinar, and therefore this episode, is the power of words!...
06.08.2018
What Does It Take To Make The Charts?
In Episode #29 of the Music Marketing Manifesto Podcast we’re going to be talking about what it takes to get your music on to the Billboard Charts. Not so much from a numbers perspective (although we will address that as well),...
05.09.2018
On Getting Dropped By Your Record Label…
In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In...
05.01.2018
On Getting Signed…
If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”....
04.05.2018
Marketing Music Outside of the United States…
When it comes to building your fan base, it’s not just about the U.S.. You have millions of potential fans and music buyers spread out around the world and they shouldn’t be neglected. But many international musicians have felt that...
03.29.2018
iTunes and the Future of Downloads – Podcast Episode #25
Episode #25 of the Music Marketing Manifesto Podcast marks the beginning of a a bit of a “reboot” for the show. The format is changing, and episodes will be released far more frequently. In this episode we discuss iTunes and...
11.29.2017
Ariel Hyatt on Developing Your Brand – Podcast Episode #24
In episode #24 of the Music Marketing Manifesto Podcast Ariel Hyatt from Cyber PR joins us to discuss the impact that a well developed brand can have on your music career. Because without a well developed brand… the marketing just isn’t going...
07.30.2017
Music Marketing Q & A – Podcast Episode #23
As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q &...
07.06.2017
9 Billboard Chart Positions, 30,000 Email Subscribers, and 9000 Albums Sold Using MMM – Podcast Episode #22
In episode #22 of the Music Marketing Manifesto Podcast we are going to speak with Josh Solomon of The Empty Pockets. Josh is a Music Marketing Manifesto member who used what he learned in the course to transform his band’s...
04.30.2017
Chicago Vocalist and Bassist, Jason Scheff, on Marketing Music – Podcast Episode #21
In episode #21 of the Music Marketing Manifesto Podcast we are going to speak with Jason Scheff – the long-time vocalist and bassist of the world famous rock/pop band, Chicago – about thriving in the new music business. If by...
02.08.2017
How to Get Nominated For a Grammy – Podcast Episode #20
In episode #20 of the Music Marketing Manifesto Podcast we are going to talk with blues artist, Janiva Magness, about her recent Grammy nomination for Best Contemporary Blues Album of 2016. I take particular pride in sharing her story as...
11.17.2016
Are Facebook Ads the New Touring? Podcast Episode #19
In episode #19 of the Music Marketing Manifesto Podcast we are going to take a look at Facebook advertising and the notion that it is to modern independent musicians, what touring has been in decades past. Now before all you...
09.09.2015
Your Guide To Music Licensing – Podcast Episode # 18
In episode #18 of the Music Marketing Manifesto Podcast Ali Handal, co-founder of Triple Scoop Music, joins us to offer insight into the world of music licensing. Triple Scoop Music is a boutique music licensing company that focuses on serving...
02.19.2015
How to Land A Sponsorship For Your Band – Podcast Episode # 17
In episode #17 of the Music Marketing Manifesto Podcast we are joined by James Book of Top Secret Productions to talk about sponsorships. What they are, how they work, and the best way to go about trying to secure one...
12.12.2014
Spotify: Helping Or Hurting Independent Artists?
A few weeks ago I posted something on the MMM Facebook page about the Fact that Taylor Swift recently pulled her entire catalog from Spotify. She was quoted as saying “I’m not wiling to contribute my life’s work to an...
10.15.2014
Here’s How You Release The Number #1 Blues Album In America
Over the last few months I’ve had the pleasure of working as the marketing director for blues artist Janiva Magness‘ newly formed indie label, Fat Head Records. The label’s first release debut at #5 on Billboard’s Blues Chart and has...
08.05.2014
How A Very Unusual Band Consistently Converts 20% Of Their Subscribers Into Album BUYERS – Podcast Episode 14
In the latest episode of the Music Marketing Manifesto Podcast, Xerxes Horde from the New Jacobin Club, joins us to discuss how he’s been able to use the strategies learned in MMM 3.0 to outsell two years of web sales...
04.28.2014
CD Baby Founder, Derek Sivers, on the Habits of Successful Independent Musicians: Podcast Episode 13
In this episode of the Music Marketing Manifesto Podcast, CD Baby founder Derek Sivers, joins us to discuss how he transitioned from musician to owner of the world’s largest distributor of independent music. He also discusses some of the defining...
03.18.2014
A New Take On Crowd Sourcing & A Discussion About Haters: Podcast Episode 12
In this episode of the Music Marketing Manifesto Podcast Tyler Palmer joins us to discuss Patreon; crowd funding platform with a twist. We also have a frank discussion about haters and trolls, what’s normal, and whether or not it’s worth...

What's Music Marketing Manifesto Podcast about?

Download our free app to listen on your phone

Music Marketing Manifesto Podcast episodes:

Music Memberships: Future-Proofing Your Music Sales Strategy

AI Workflows - Integrating AI Into Your Music Marketing Campaigns

Rethinking AI - Six Months after ChatGPT Changed the World

$50,000 Annually in Music Sales with Free For Shipping & Handling Funnels

AI, ChatGPT, and the Future of Music

The #1 Blues Album in America Using MMM

Does Radio Still Make Sense?

Making and Marketing Beats – Not Just for Hip Hop Artists Anymore

How to Create and Promote a Spotify Pre-Save Campaign

WTF are Hooks?

Your Step by Step Album Release Blueprint

Russian Heavy Metal Band Uses MMM To "Get Out"

Building Profitable Funnels For Your Music

Streaming Vs. Sales

How to turn Live Show Attendees Into Real and Lasting Fans

What would I do with just $500 to spend on music marketing?

From 0 to 26 Album Sales Per Day, Using MMM

Is this really the end of Facebook advertising as we know it?

Tour on your Own Terms – House Concerts with Brian Vander Ark

The Art & Science of Playlist Promotion

Learn How To Generate Income From Your Music on Twitch

Lockdown: The Best Way To Generate Revenue From Your Music During The Global Pandemic

Stepping Stones: What It Takes To Go From The Rehearsal Room To Performing In Arenas

LIVE Music Marketing Q & A – Replay

Branding for Musicians: What It Is and Why It Matters…

How To Get Your Music Licensed in Television and Film – With Karyn Rachtman

How To Report Sales From Your Own Website to Soundscan

Growing Your Fan Base With Free Social Media Strategies

What About Spotify?

How to Grow Your Fan Base With Just $5/Day

L.A. Band, “Threatin”, Gets Exposed For Faking Their Following to Land European Tour – Podcast Episode #31

The Power of Words – Podcast Episode #30

What Does It Take To Make The Charts?

On Getting Dropped By Your Record Label…

On Getting Signed…

Marketing Music Outside of the United States…

iTunes and the Future of Downloads – Podcast Episode #25

Ariel Hyatt on Developing Your Brand – Podcast Episode #24

Music Marketing Q & A – Podcast Episode #23

9 Billboard Chart Positions, 30,000 Email Subscribers, and 9000 Albums Sold Using MMM – Podcast Episode #22

Chicago Vocalist and Bassist, Jason Scheff, on Marketing Music – Podcast Episode #21

How to Get Nominated For a Grammy – Podcast Episode #20

Are Facebook Ads the New Touring? Podcast Episode #19

Your Guide To Music Licensing – Podcast Episode # 18

How to Land A Sponsorship For Your Band – Podcast Episode # 17

Spotify: Helping Or Hurting Independent Artists?

Here’s How You Release The Number #1 Blues Album In America

How A Very Unusual Band Consistently Converts 20% Of Their Subscribers Into Album BUYERS – Podcast Episode 14

CD Baby Founder, Derek Sivers, on the Habits of Successful Independent Musicians: Podcast Episode 13

A New Take On Crowd Sourcing & A Discussion About Haters: Podcast Episode 12

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