Stuart Bryan, CEO of I-M Technology, shares how he transformed his MSP by redefining his client base, overhauling his contracts and building a team around values—not just skills. He explains how walking away from bad-fit clients opened the door to more profitable, aligned partnerships and how implementing a culture-first hiring approach helped scale the business without losing its identity. Stuart also shares how building a client advisory board has helped him stay accountable, focused and forward-thinking as a leader.

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