If you think your first salesperson will “handle it” while you retreat to the server room, think again. Nathan Whittacre, Founder & CEO of Stimulus Technologies, breaks down how he went from a garage PC shop to a $12M, 70-person, six-location MSP/ISP—without losing his sanity (or his hair 😅).

We cover the real levers that move revenue: founder-led sales discipline, ruthless focus on repeatable process, and when acquisitions are rocket fuel vs. a dumpster fire. Nathan also shares how building an ISP arm (fixed wireless + fiber) and landing multi-million-dollar federal grants unlocked outsized growth in rural markets.

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