Welcome to this episode of 20/20 Money!

What would I do if I were starting an optometric practice from the ground up? A listener posed the question—and I went deep. In this episode, I walk through everything from choosing the right location (hint: geography is everything) to building the skills that matter most when you’re just getting started.

We cover:

 

1. Why defining your Ideal Patient Avatar (IPA) is mission-critical

2. The underrated value of sales coaching and communication training

3. Why I’d buy a small-town practice instead of cold-starting in suburbia

4. The non-negotiables when assembling your professional advisory team

 

Whether you’re dreaming about opening your own practice or wondering how you’d do it differently if you had a do-over, this episode is full of real-world insight and practical advice.

As a reminder, you can get all the information discussed in today’s conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our monthly “planning life on purpose” newsletter that’s filled with tips and ideas to help you plan your best life, on purpose. You can also set up a Triage conversation to learn a little bit more about how we serve in the capacity of a personal and professional CFO: helping OD practice owners around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions both in and out of their practice to ultimately help them live their best life on purpose. Lastly, if you’re interested in learning more about the 20/20 Money Financial Success Masterclass, a course & platform that we created to help ODs become “brilliant at the financial basics,” please check out the link in the show notes of this episode to learn more.

 

Resources:

20/20 Money Membership Information

OD Masterminds Request Form

Tim Ferriss Fear Setting

Jen Stewart from IDOC 2024

 

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For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!