In this week’s bonus solo episode (122) of the EAT, CAPTURE, SHARE podcast, I share what key creative business lessons I learned and what insights I gained from having my food content go viral on Instagram. 

Here's exactly what you can expect from today's episode...

• LAST CALL! If you need support with the business side of food photography, food blogging and food content creation, this is your last week to apply to the Fearless Focus Mastermind and Mentoring Program, using the link below.
• I chat about why it takes so much more now to get any reach, engagement and views on Instagram, than ever before!
• I share what longevity of content means and how it plays a key role in virality of your food Reels.
• I note how Instagram appears to be deciding whether to push your content out to a new audience, and the 4 metrics that appear to be essential for virality on Instagram at the moment!
• I explain why my viral Reels aren’t my favourites and what I’ve learned from that!
• I chat about how I managed to have 3 viral Reels in the space of 6 weeks!
• I highlight why consistency is still queen!
• I outline the ripple effect my viral content has had on my business, and why going viral is more impactful than ever before!

LINKS MENTIONED:

• My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE
• Find out more about my Foundation Food Photography and Food Styling online course HERE
• Find my "Content Tips" Instagram highlight HERE
• Find my viral food Reels at the top of this page HERE
• Find the full show notes HERE
• Find my Instagram HERE