Text Agony Aunt Roz with your Cutflower Questions.

In this inspiring episode, we sit down with Nadine Brown, a seasoned florist with over 30 years of experience, to talk about the evolving world of floristry. From starting her first flower shop at just 23 to becoming a leading voice in sustainable floristry, Nadine shares her journey, the lessons she’s learned, and the changes she hopes to see in the industry.

We dive into the importance of local flower sourcing, building strong grower-florist relationships, and why authenticity in design matters more than fleeting trends. Nadine also breaks down common mistakes flower farmers make, the challenges florists face in aligning their business models with their lifestyles, and simple sustainability swaps that can make a huge impact.

If you’re a florist, flower farmer, or just passionate about sustainable design, this episode is packed with valuable insights and expert advice.

What You’ll Learn in This Episode:

🌿 How Nadine transitioned from retail to education with a focus on sustainability
🌸 Why local flowers are crucial for quality, community, and sustainability
💡 The biggest mistakes flower farmers and florists make – and how to avoid them
🎨 Why authenticity in floral design matters more than following trends
🌎 Practical sustainability swaps that florists can implement today
🤝 How mentorship and education are shaping the future of floristry
🌟 Nadine’s vision for a more creative, sustainable, and supportive floristry industry

Connect with Nadine:

📍https://www.theivyinstitute.com.au/ or https://www.instagram.com/the_ivyinstitute

If you loved this episode, don’t forget to subscribe, leave a review, and share it with fellow flower lovers!

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First Tunnels, leaders in domestic and commercial product tunnels. 

• https://fieldgateflowers.kartra.com/page/newsletters
• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection