How can physical therapists grow thriving practices nationwide without relying on insurance?

What are the keys to creating a premium experience that patients are willing to pay for out-of-pocket?

Join me on today’s podcast episode of The Dave Kittle Show with Dr. Jeff Moore, CEO of the Institute of Clinical Excellence (ICE) and Managing Partner at Onward Physical Therapy.

If you're looking to expand and improve your clinical practice to better serve patients, click here to know more.

In this episode, we cover:

• The philosophy behind Onward Physical Therapy’s cash-based model.
• Why Onward locations thrive without billing insurance
• Why delivering elite-level care ensures patients see the value and return for more.
• How Onward is growing into a leading national brand with a focus on quality and community.
• Why taking calculated risks—like paying therapists 50% of collections—drives recruitment and retention.
• How Fitness Forward Realty enables Onward to scale without relying on landlords.
• Why patients are willing to invest in fitness-forward, personalized care.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

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