Bill D'Alessandro is a 14-year ecommerce owner. Natural Dog Company, an omnichannel seller of canine health products, is his eighth brand. "My niche is acquisition entrepreneurship," he stated. 'll buy a small brand, grow it, improve it, and eventually sell it."

Along the way, he's learned lessons such as focus, industry selection, and product pricing. He shares those experiences and more in this episode.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6scy

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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