In this episode, Jimmy Purdy is joined by Jay from Teamtailor, who delves into the challenges of hiring technicians in the automotive industry. Jay shares his insights on the significance of employer branding and how showcasing a company's culture and values can attract the right talent. Together, they discuss the importance of authenticity in content creation, especially with platforms like TikTok and Instagram for connecting with the audience.

00:00 The Institute offers coaching without contracts, a tailored approach.
05:44 Embracing startup mindset, learning fast, innovating.
09:17 Culture drives promotion and brand success.
11:48 Standardizing and streamlining the interview process using software.
14:26 Opinionated about work ethic and gratitude.
18:49 Authenticity is key in creating content.
21:58 Client-focused tools for diverse hiring solutions.
24:35 Find diverse talent through multiple job boards.
26:30 Creative, fast, risky guerrilla marketing builds brands.
30:48 Passionate about driving long distances in a Prius.