Episode 259: In this episode, Lori and Vonda are joined by Bill LaFever, President of the Bill Doran company, to dive into crucial issues impacting the floral industry. Bill sheds light on the recent advocacy efforts in Washington DC, led by the Society of American Florist (SAF), to advocate for the renewal of the Generalized System of Preferences (GSP). He emphasizes the significance of the GSP in enabling duty-free rose imports from Ecuador and provides valuable insights into its implications.

Furthermore, Bill delves into the potential impact of impending tariffs on the industry and shares expert perspectives as Valentine's Day approaches in just two months. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist