Nick Reed is the founder at Neem London, a men’s fashion brand focused on making climate conscious clothing.

He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m and spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via it’s Shopify store & London shop. They now are doing £400-£500,000 a year.

Hit PLAY to hear:

• Nick’s transition from direct mail to ecommerce
• Why having physical presence is key for delivering complex sustainability messages
• The founding principles of Neem London
• Their post-purchase responsibility and engagement
• How sustainability is at the core of Neem’s business decisions

Key timestamps to dive straight in:

[04:24] Sustainable supply chain, attractive lease deals, customer interest.

[07:18] Challenging to prioritize sustainability in business decisions.

[13:31] Focus on sustainable fabric and customer engagement.

[17:28] Companies use life cycle assessments to track environmental impact, improve data analysis and estimation.

[18:46] Companies offer tech for product impact estimation.

[20:07] Listen to hear Nick’s Top Tips!

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