Sign up to save your podcasts
Or
Share Netflix will get ads, predicts The Trade Desk CEO Jeff Green
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Netflix will get ads, predicts The Trade Desk CEO Jeff Green
Jeff Green, the CEO of the online advertising marketplace The Trade Desk, talks with Recode's Peter Kafka about the state of digital ads.
In this episode: (2:04) Competing with Google and Facebook; (4:21) What the Trade Desk does; (06:56) Programmatic advertising, Yahoo and Microsoft; (12:35) Fixing “crappy” ads online; (15:26) Google and Facebook’s lack of transparency; (17:18) Are programmatic ads responsible for publications’ declining revenues?; (20:08) Subscriptions vs. ads and Connected TV; (24:00) Will Netflix ever have advertising?; (26:12) Matching brands with “safe” content; (28:55) Fraudulent programmatic ads; (32:09) "The biggest problem in advertising today”; (36:06) Convincing people top buy ads off Google and Facebook; (39:41) Amazon’s encroachment on Google’s turf; (42:39) GDPR and other regulations; (45:27) Direct-to-consumer offerings and China
Learn more about your ad choices. Visit podcastchoices.com/adchoices
View all episodes
By Vox Media Podcast Network
4.4
549549 ratings
Jeff Green, the CEO of the online advertising marketplace The Trade Desk, talks with Recode's Peter Kafka about the state of digital ads.
In this episode: (2:04) Competing with Google and Facebook; (4:21) What the Trade Desk does; (06:56) Programmatic advertising, Yahoo and Microsoft; (12:35) Fixing “crappy” ads online; (15:26) Google and Facebook’s lack of transparency; (17:18) Are programmatic ads responsible for publications’ declining revenues?; (20:08) Subscriptions vs. ads and Connected TV; (24:00) Will Netflix ever have advertising?; (26:12) Matching brands with “safe” content; (28:55) Fraudulent programmatic ads; (32:09) "The biggest problem in advertising today”; (36:06) Convincing people top buy ads off Google and Facebook; (39:41) Amazon’s encroachment on Google’s turf; (42:39) GDPR and other regulations; (45:27) Direct-to-consumer offerings and China
Learn more about your ad choices. Visit podcastchoices.com/adchoices
More shows like Channels with Peter Kafka
View all
Explain It to Me
7,851 Listeners
The Gray Area with Sean Illing
10,728 Listeners
Switched on Pop
2,680 Listeners
Pivot
9,522 Listeners
Gastropod
3,662 Listeners
The Vergecast
3,709 Listeners
The Talk Show With John Gruber
3,145 Listeners
Decoder with Nilay Patel
3,152 Listeners
Good One
1,482 Listeners
Strictly Business
92 Listeners
Land of the Giants
2,163 Listeners
Waveform: The MKBHD Podcast
5,986 Listeners
Unlocking Us with Brené Brown
23,588 Listeners
The Prof G Pod with Scott Galloway
5,590 Listeners
A Touch More with Sue Bird & Megan Rapinoe
727 Listeners
Hard Fork
5,511 Listeners
Good Noticings
6,475 Listeners
Unexplainable
2,312 Listeners
The Powers That Be: Daily
365 Listeners
Cover Story
1,219 Listeners
Plain English with Derek Thompson
2,226 Listeners
The Town with Matthew Belloni
1,122 Listeners
Ankler Agenda
117 Listeners
Not Just Football with Cam Heyward
152 Listeners
On with Kara Swisher
3,525 Listeners
Networth and Chill with Your Rich BFF
1,749 Listeners
Served with Andy Roddick
1,086 Listeners
Prof G Markets
1,420 Listeners
Mixed Signals from Semafor Media
202 Listeners
The Grill Room
57 Listeners
Bird's Eye View with Sue Bird
438 Listeners
Solutions with Henry Blodget
31 Listeners