The /RealEstate Podcast

Neuroscience of Marketing with Dr. Matt Johnson Part 2: Differentiation vs Branding


Listen Later


What really sets you apart in a crowded real estate market? 


In Part 2 of our conversation with Dr. Matt Johnson, we dig into the crucial difference between differentiation and branding.

Dr. Johnson explains how to develop meaningful differentiators that tap into a deeper emotional reservoir with your clients. 

During this part of our conversation, we cover:

  • The 4 P’s of marketing (Product, Placement, Pricing, and Promotion) 
  • The True Why test 
  • Establishing product market fit
  • Effectively using AI to help scale 

Plus, Dr. Johnson shares actionable insights on how tools like ChatGPT and AI can become powerful allies in shaping your messaging and scaling your reach without losing authenticity.

If you’re serious about standing out and scaling up, this conversation is your roadmap.

Catch up on Part 1 of our discussion: https://youtu.be/AQhXL-lRvcM

Matt’s website: https://www.neuroscienceof.com/

Matt’s blog: https://www.neuroscienceof.com/marketing-psychology-blog  

Get Matt’s books:

Blindsight https://benbellabooks.com/shop/blindsight/   


Branding that Means Business https://www.hachettebookgroup.com/titles/matt-johnson/branding-that-means-business/9781541701687/  

To learn more about Real Geeks and what we have to offer at https://www.realgeeks.com/    

...more
View all episodesView all episodes
Download on the App Store

The /RealEstate PodcastBy Real Geeks

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

57 ratings


More shows like The /RealEstate Podcast

View all
BiggerPockets Real Estate Podcast by BiggerPockets

BiggerPockets Real Estate Podcast

16,765 Listeners

Real Estate Training & Coaching School by Tim & Julie Harris - Real Estate Coaches

Real Estate Training & Coaching School

685 Listeners

Real Estate Rockstars Podcast by Aaron Amuchastegui

Real Estate Rockstars Podcast

878 Listeners

The Tom Ferry Podcast Experience by Tom Ferry

The Tom Ferry Podcast Experience

1,128 Listeners

It's a Good Life by Brian Buffini

It's a Good Life

2,537 Listeners

Real Wealth Show: Real Estate Investing Podcast by Kathy Fettke / RealWealth

Real Wealth Show: Real Estate Investing Podcast

422 Listeners

Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents by D.J. Paris

Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents

271 Listeners

Ninja Selling Podcast by Ninja Selling

Ninja Selling Podcast

331 Listeners

Hustle Humbly Podcast by Alissa Jenkins & Katy Caldwell

Hustle Humbly Podcast

888 Listeners

Real Estate Rookie by BiggerPockets

Real Estate Rookie

1,848 Listeners

HousingWire Daily by HousingWire

HousingWire Daily

162 Listeners

On The Market by BiggerPockets

On The Market

896 Listeners

Real Estate Insiders Unfiltered by Real Estate Insiders Unfiltered

Real Estate Insiders Unfiltered

81 Listeners

The Millionaire Real Estate Agent | The MREA Podcast by Keller Podcast Network

The Millionaire Real Estate Agent | The MREA Podcast

388 Listeners

The David Greene Show by David Greene

The David Greene Show

698 Listeners