SmartStay Show - Short Term Rental Counsel + Coaching | Airbnb Hosting Tips

NEVER Blend In! Build an Unstoppable Brand | Tonya Eberhart + Michael Carr


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We're talking personal branding and how to build an effective personal brand because "People don't do business with a logo. They do business with a person."


That's the mantra of our guests Tonya Eberhart and Michael Carr, two international bestselling authors, podcast hosts, and co-founders of BrandFace – focused on building Profitable Personal Brands.


Together, they became international best-selling authors, hosts of the Be BOLD Branding Podcast, and partners in BrandFace, a personal brand firm that empowers real estate agents, coaches, and experts to stand out, establish themselves as the go-to authorities in their markets, and create a profitable personal brand.


Personal branding is about more than just a logo and tagline - it's an entire ecosystem.


We discuss critical challenges many experts face, such as the need to hyper focus, differentiate themselves, and properly align their brand channels to produce repeatable revenue.


Building a brand is about changing how others see you but also how you see yourself. It's unveiling your true potential through a process of self-reflection.


Things we discussed in this episode:
  • Personal branding is about more than just logos and taglines, it's an entire ecosystem
  • How does the HEAP method helps identify an ideal target customer?
  • Niching down instead of trying to appeal to everyone to differentiate from competitors
  • Overcoming self-limiting beliefs about saturated niches by going after them anyway
  • Why the dominant player in a space will be too busy to notice opportunities
  • Examples of clients finding new success through the branding program
  • Building a brand, changing how others see you, and seeing yourself differently
  • How self-reflection can unveil your true potential

  • Get in touch with Tonya Eberhart & Michael Carr from Brandface:


    Facebook

    BrandFace Business Page: https://www.facebook.com/brandfacestar/

    Tonya Eberhart: https://www.facebook.com/tonya.o.eberhart 

    Michael Carr: https://www.facebook.com/MichaelCarrInc 


    Instagram

    BrandFace: https://www.instagram.com/brandfacestar/

    Tonya Eberhart: https://www.instagram.com/tonyaeberhart/ 

    Michael Carr: https://www.instagram.com/michaelcarrinc/ 


    Youtube

    BrandFace: https://www.youtube.com/user/BrandFaceStar 


    LinkedIn

    Tonya Eberhart: https://www.linkedin.com/in/tonyaeberhart/ 

    Michael Carr: https://www.linkedin.com/company/michael-carr-inc-/ 


    Join Jason Muth of Straightforward Short-Term Rentals and Attorney / Broker Rory Gill of NextHome Titletown and UrbanVillage Legal in Boston, Massachusetts for another episode of The Real Estate Law Podcast!


    #realestatepodcast #nexthome #humansoverhouses #realestate #realestateinvesting #realestateinvestor #realestatelaw #realestateagent #realestateinvesting #personalbranding #buildyourbrand #branddifferentiation #targetcustomer #selflimitingbeliefs #selfreflection #socialmediabranding


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    SmartStay Show - Short Term Rental Counsel + Coaching | Airbnb Hosting TipsBy Airbnb Superhost Jason Muth + Rory Gill

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