In Pursuit With Joseph Mencel

Never F*cking Give Up With Todd Cowie


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You’ve identified a business opportunity.

You’ve built up the courage to go for it.

It’s harder than you thought it would be, but it’s generally heading in the right direction.

And then all of sudden, you come up against your first (of many) make or break challenges.

What do you do? Do you wave the white flag and throw in the towel?

Or do you refuse to give up, refuse to give in, and figure out what step to take next?

In this episode, Joseph Mencel and Todd Cowie chat about how to confront & conquer business challenges.

As a husband, a father of 2 young children, a competitive bodybuilder and owner of Gymfix, Todd has a lot on his plate. How he is able to manage it all, while navigating the ever-changing landscape and never-ending challenges that come along with running a business in the fitness industry is nothing short of inspirational.

From a 1 man, local gym maintenance start-up just 10 years ago, to a 20 person, fully integrated, national gym equipment service company today, Todd knows firsthand how to build a business in fitness. Todd shares his business journey thus far, before diving into some of his biggest business challenges along the way.

Joseph & Todd then change gears to discuss the business side of running a gym and share their predictions for the future of gyms, before closing out the episode with a conversation about the incoming economic season.

A jam packed episode that you’ll want to listen to more than once! Enjoy!

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In Pursuit With Joseph MencelBy Joseph Mencel

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