It may seem like the best way to grow a business is to acquire new customers, but today’s guest is here to explain the major flaws in that logic. Joey Coleman is the Chief Experience Composer at Design Symphony, a branding firm that specializes in creating unique, attention-grabbing customer experiences. His clients range from individual entrepreneurs to Fortune 500 companies, and from non-profits to government agencies.

In this episode, Joey shares his expert advice on improving customer retention, as well as insights from his new book, Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days. Listen in to learn why focusing on existing customers is so important and how to turn a one-time sale into a long-term relationship in just a few months.

You can find show notes and more information by clicking here: http://bit.ly/2KGWAxP