Farzad Rashidi, Lead Innovator at Respona, delves into emerging trends in AI-powered search and SEO. As AI reshapes search results, one thing remains consistent, Google's emphasis on credibility and authority. AI may be transforming how search results are presented, but Google's fundamental ranking factors still revolve around trustworthiness and relevance. Today, Farzad discusses the new age of AI-centric search.  Show Notes

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• Farzad Rashidi: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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