A new wave of technology is allowing new brokers to leapfrog the competition and land directly in front of motivated borrowers, but do you know how to harness it? Ahead of his dynamic session at the New Broker Academy 2026, host Annie Kane welcomes the "mortgage marketing maven" Darrell Weekes from Purple Thread Marketing to discuss how new brokers can get a river of new clients streaming to them and build a brokerage that creates raving fans.

Weekes, who has been pioneering mortgage marketing since the early 90s, shares why he thinks 2026 is the best time in history to start a brokerage, the transition from analogue networking to digital authority, and why your website might be working against you.

Tune in to find out:

• How new brokers can build a big client book fast.
• How to optimise your line presence for AI platforms like Perplexity and ChatGPT.
• The four-step framework for building digital authority.

And much more!