Today this episode we’re joined by Carol Han Pyle, founder and CEO of sustainable candle brand NETTE which she launched in December 2020 and has already won Harper’s Bazaar Candle of the Year award.

This is Carol’s second business venture, having also launched digital agency CA Creative following a career working with leading luxury lifestyle magazines.  Carol shares why now is the perfect time for entrepreneurs to start and her insights into when and how to source external partners. 

Carol's advice:

• Brand awareness is key - if you are a product-based business this is crucial
• Spending time building a reputation initially is more important than sales
• A following on Instagram will speed the growth of your business
• PR can be an enormous help, getting the word out about your product in the appropriate press
• Take advantage of the speed remote meetings can offer during and post the pandemic
• Take the leap: too much preparation could deter you
• Be careful about your supply chain to avoid unnecessary delays
• Starting investments can vary hugely; there is now right or wrong budget to start with
• There is a lot you can do for yourself to saves costs, however know the areas you need to pay for support on 
• Be prepared to learn a lot about a lot 
• Concentrate on your area of expertise and delegate or externalist the things you aren’t expert in
• It’s a great time to start a brand because there’s a lot of support available (mentorship programmes, venture capital funds)

If you’d like to contact Carol you can reach her via [email protected] 

Head over to Speakpipe to leave your voice note for future guests too.

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.
• For contracts check out Law Depot.

Recorded, edited & published by Juliet Fallowfield, 2022 founder of PR for startups advisory Fallow, Field & Mason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link & Licence

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