Daniel and Ciaran are back for the new year and re-evaluating their focus and what is important for 2021 and the new year ahead. Daniel shares his journey into taming his email inbox, which this year has involved an interesting strategic approach rather than one tool to fix things. The results, as you will hear, have been dramatically positive. Ciaran finally gets tough on link building emails. We also share our thoughts on the importance of conversion rate optimisation and the dangers of just focusing on conversion at all costs. The cost can be way higher than you think. Listen in and learn how to navigate the fine line of conversion rate optimization success. Action this and 2021 might just be the year you fall back in love with your customers, or at least start to understand them better. Useful Links Hubspot The 5 AM Miracle Kinsta Wordpress Website Hosting Screaming Frog SEO Spider Recomendo Tim Ferris Blog Conversion Rate Experts Google Search Console Core Web Vital Reports Google Page Speed Insights Marketing Download Email Newsletter