Google Calls for Greater Sensitivity in Search Quality Guidelines

The latest update to Google search quality guidelines reminds evaluators to keep in mind the diversity of users and the need for impartiality to avoid ratings based on personal viewpoints.

Will Tracking Packages Be Possible in Google Search Results?

Google continues to find ways to deliver what users need without ever leaving Google. The search giant is looking to add package tracking in search results to bypass visiting carrier sites.

Why Differentiate Your Site? Because Google Wants You To

Google’s John Mueller says if your website’s content is too similar to content on competitor sites, you need to do better. He says you’ve got to do better around “commodity content.”