Beta Integration with PromoteIQ Now Available in Microsoft Advertising

Microsoft Advertising is making changes to support retailers, including an integration with PromoteIQ now in beta mode, along with Microsoft Bing for Commerce.

What Shopping Ad Managers Should Know in 2020

Four things: Smart Shopping Campaign automation with Google, going global with International Shopping Ads, structured markup for feed-free product data, and Microsoft Bing Smart Shopping Ads.

Tracking Offline Conversions with Microsoft Advertising

When you want to get the full story of revenue attributable beyond website activity, you need to know how to import all kinds of outside data into Microsoft Advertising.