The Next SEO Obsession: Dwell Time When searchers click on a SERP link to check it out, may or may not then return to the SERP to look at other results. SEOs are now becoming obsessed with how much time users spend on a webpage for going back to the SERP.

Legal Woes Continue for Facebook Four little-known tech companies are mounting an antitrust lawsuit against Facebook, claiming the social media giant maintains a brazen anticompetitive scheme, including the acquisition of Instagram and WhatsApp.

No More Double-Dipping on Page 1 of Google SERPs As of today, Danny Sullivan confirms that webpages with a Featured Snippet will not get a repeat listing in the organic listings on page one. Some were enjoying taking up two coveted page 1 of SERP real estate.