YouTube is Beta-Testing New Viewer Applause Feature

For now creators have to be invited by YouTube to test the new content monetization product, but it lets users support a video by paying $2 to put a clapping animation to appear over videos they like. 

Editing and Uploading Instagram Stories May Get Even Easier

This new option would provide a video slider trimming tool built into Stories. If it works, then users wouldn’t need third-party editing apps to trim their content before uploading.

New Google Ads Partner Requirements Leave SEMs Frustrated

SEMs are complaining about new requirements such as doubling the ad spend, upping certifications, and bowing to Google’s recommendations over what SEMs think is best for their clients.