Got Clarity? Free Website Analytics from Microsoft

Microsoft is calling its new free web analytics tool Clarity, and it's meant to reveal what users are doing while visiting your site while also respecting their privacy by being GDPR compliant.

Will Apple Leverage Google's Antitrust Troubles to Launch a Search Engine?

There have been perennial rumors about Apple developing its own search engine. With Google under the antitrust microscope, now might be the time for Apple to make its move.

How Natural Language and Passage Indexing will Impact SEO

Taken together, these recent developments at Google indicate a pretty major evolution in search and what content gets surfaced. Time to retool how you do SEO...again.