The US sports with the largest audiences are back in action: the NFL and college football. Plus we have finals of the US Open, the WNBA and MLB playoffs coming, and a raft of big sports media deals to digest. Andrew Marchand, Senior Sports Media Columnist at The Athletic, joins Rapid Response to break down the biggest storylines — from ESPN's high-stakes equity deal with the NFL, to streamers like Amazon and Netflix battling it out with traditional networks, to the evolving impact of sports gambling. Marchand also shares lessons on what business leaders outside of sports can learn from leagues and teams to bolster their own winning playbook.

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