Nikonomics - The Economics of Small Business

Nikonomics - The Economics of Small Business

By Nikolas HulewskyBusinessEntrepreneurship
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Nikonomics - The Economics of Small Business episodes

  • 76 - TOP PICK! The Reality of Buying Your First Business with Chandler Reed

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    Join me, Nik (https://x.com/CoFoundersNik), and Chandler Reed (https://x.com/ChandlerReedSMB), as we discuss the realities of buying your first business. Chandler, who has taught over 200 people through his SMB Bootcamp, shares his journey of acquiring his first company, the challenges of buying a "sweaty" business, and why he chose to buy himself a job.

    We get into the details of how Chandler found and negotiated his first deal, why the purchase process isn't all rainbows and butterflies, and how operating the business can be harder than the acquisition itself. If you’re thinking about buying your first business, this episode will give you an honest look at what it truly takes to go from buyer to operator.

    Questions this Episode Answers:

    • How did Chandler find and negotiate his first business acquisition?
    • What are the biggest challenges of buying a small business?
    • Why did Chandler choose to buy himself a job, and what did he learn from it?
    • What are some misconceptions about owning and operating a business?
    • How can you structure a deal to minimize risk while buying a business?

    __________________________

    Love it or hate it, I'd love your feedback.
    Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.
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    This week we covered:

    00:00 Introduction to Chandler Reed and His Business Journey
    00:19 Chandler's First Business Deal
    00:44 Challenges and Lessons in Business Operations
    01:04 Overview of Get Green NOI
    01:43 Chandler's Entrepreneurial Beginnings
    04:20 Business Growth and Market Challenges
    06:24 Financial Struggles and Recovery
    09:05 Newsletter Promotion and Business Insights
    09:38 Business Structure and Deal Negotiation
    13:14 Project-Based Business Model
    15:56 Leveraging Utility Providers for Rebates
    17:04 Introducing the Aquamizer: A Game-Changer in Water Efficiency
    18:03 Cold Call Campaigns and Customer Acquisition
    18:55 Exploring Business Opportunities and Margins
    20:03 Navigating Market Trends and Challenges
    22:46 Lessons Learned and Future Strategies
    29:22 Rapid Fire Questions and Personal Insights
    31:16 Conclusion and Where to Find More

    32 min
  • 75 - The Secret to Profiting from AI Automation While Saving Clients Thousands with Chris Koerner

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    Join me, Nik (https://x.com/CoFoundersNik), and my business partner, Chris Koerner (http://tkopod.co/p-x), as we sit down to brainstorm some fun business ideas. In this episode, we explore the concept of starting an automation agency focused on Zapier vs. Make.com. We talk about the potential of AI-generated family photos as a business and we also dive into a few seasonal business ideas that could generate quick cash flows during peak periods, as well as one hilarious idea for a dating show that, frankly, somebody needs to make happen.

    Whether you're looking for your next business / side hustle or just want to hear how we approach turning quirky concepts into potential business models, this episode is packed with inspiration. Enjoy!

    Chris's YouTube
    : http://tkopod.co/p-yt

    Questions this Episode Answers:

    • How could an automation agency focusing on Zapier vs. Make.com add value to small businesses?
    • What is the potential for an AI-generated family photo business, and how do you start?
    • How do you identify and launch seasonal businesses that can be profitable in a short timeframe?
    • What's the concept behind the dating show idea, and how could someone execute it?

    __________________________

    Love it or hate it, I'd love your feedback.
    Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.
    __________________________

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    ___________________________

    This week we covered:

    00:00 Introduction
    01:13 Viral Tweet Sparks Discussion on Remote Jobs for Introverts
    01:38 The Challenges and Opportunities of Job Boards
    02:17 Innovative Job Board Ideas Based on Personality Types
    02:31 Exploring Niche Job Boards and Their Potential
    04:43 Technology and Implementation of Job Boards
    08:14 Seasonal Business Opportunities: Halloween and Beyond
    21:18 The Emotional Impact of Fame
    22:02 Business Ethics and Unethical Ventures
    22:36 Family Picture Day Struggles
    23:30 AI in Photography: A Game Changer
    25:02 The Future of AI-Generated Family Photos
    30:43 Zapier vs. Make: Automation Tools Showdown
    39:17 AI's Role in Blue-Collar Jobs
    40:29 The Efficiency Revolution: AI in Diagnostics

    45 min
  • 74 - From Self-Made Billionaire at 35 to Bankruptcy Just 12 Months Later with Zac Prince

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    Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Zac Prince (https://x.com/CostSegZac), the founder of BlockFi, who grew the company from zero to $15 billion in client assets in just four years, made $1 billion for himself, lost $1 billion, and ultimately sold the company to Sam Bankman-Fried and FTX. In this episode, Zac shares his story of living through the crypto collapse firsthand, the hard lessons he's learned about equity, and how he deals with extreme volatility.

    We also dive into Zac's decision to leave the crypto space entirely, joining Nick Huber as the CEO of RE Cost Seg, a company focused on saving real estate investors money on taxes. If you want to hear how a crypto billionaire faced both triumph and disaster, and his insights into starting over, this is a conversation you won't want to miss.

    Questions this Episode Answers:

    • How did Zac Prince grow BlockFi to manage $15 billion in assets?
    • What were the biggest lessons Zac learned about equity during his career?
    • Why did Zac decide to leave the crypto space and join RE Cost Seg?
    • How does Zac think about volatility and handling high-risk environments?
    • What are Zac's frameworks for moving forward after losing billions?

    __________________________

    Love it or hate it, I'd love your feedback.
    Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.
    __________________________

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    ___________________________

    This week we covered:

    00:00 Introduction
    01:26 Early Life and Entrepreneurial Spirit
    03:01 Career Beginnings and First Tech Job
    06:04 Lessons in Equity and Financial Growth
    13:57 Transition to FinTech and Discovering Crypto
    17:09 Founding BlockFi and Rapid Growth
    18:56 Challenges and Downfall of BlockFi
    24:04 BlockFi's Interest Account Strategy
    24:27 Alameda's Exceptional Performance
    25:11 The Rise and Fall of FTX
    27:52 BlockFi's Bankruptcy and Aftermath
    29:17 Life After BlockFi
    31:29 Joining RECostSEG
    37:24 The Value of Cost Segregation Studies
    41:31 Marketing and Growth Strategies
    45:00 Reflections and Future Plans
    47:22 Rapid Fire Questions and Conclusion

    52 min
  • 73 - TOP PICK! Why I Still Keep My Job While Making $300k/Yr from My Side Hustle with Alex Lathery

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    Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Alex Lathery (https://x.com/AlexLathery), who’s built a $300,000/year digital agency, while still holding down his full-time job at Procter & Gamble! In this episode, we explore Alex's journey from a side hustle to a thriving business, why he decided to keep his 9-5 job, and how he manages to scale his agency while balancing work and family life.

    We also discuss the challenges of working with family, the power of Twitter for client acquisition, and Alex’s experiments with rank and rent SEO. If you've ever wondered whether you should quit your job for your side hustle, this episode is a must-listen.

    Questions this Episode Answers:

    • How did Alex build a $300k/year agency while still employed full-time?
    • Why hasn’t Alex quit his job at Procter & Gamble?
    • How does rank and rent SEO work, and is it worth it?
    • What’s it like working with family in a business?
    • How can Twitter and referrals be powerful tools for growing a digital agency?

    __________________________

    Love it or hate it, I'd love your feedback.
    Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.
    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
    Spotify:
    https://tinyurl.com/5avyu98y
    Apple: https://tinyurl.com/bdxbr284
    YouTube: https://tinyurl.com/nikonomicsYT
    ___________________________

    This week we covered:

    00:00 Building a Side Hustle: Alex's Journey
    10:09 From Engineering to Entrepreneurship: The Transition
    19:46 Navigating Challenges: Sales Skills and Client Acquisition
    29:50 Scaling the Business: Strategies and Growth
    35:37 Balancing Act: Job Security vs. Entrepreneurial Freedom

    36 min
  • 72 - How to Start a Negative COGS Business with Chris Koerner

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    Join me, Nik (https://x.com/CoFoundersNik), and my business partner, Chris Koerner (http://tkopod.co/p-x), as we talk about some exciting business ideas and what's happening in our companies. In this episode, we explore how to start a YouTube channel for your home services business by creating time-lapse videos to use as a marketing funnel. We also discuss how to leverage Instagram's Close Friends feature as a marketing channel for influencers to boost engagement.

    We talk about the concept of Negative COGS (Cost of Goods Sold), which is all about getting products for free or even being paid to acquire them and then turning around to sell those products. We share examples like EcoScraps, turning surplus food waste into a profitable business. We also discuss the story of a lake weed removal business started by two college students, who scaled up from manual labor to using machinery with smart social media marketing.

    Chris's YouTube
    : http://tkopod.co/p-yt

    Questions this Episode Answers:

    • How can you use time-lapse videos to promote your home services business?
    • What is the Instagram Close Friends feature and how can it be used for marketing?
    • How does the concept of Negative COGS work, and how can you apply it?
    • What are the steps to starting a lake weed removal business and scaling it?
    • How can you leverage follower data to create unique collaboration opportunities and boost engagement?

    __________________________

    Love it or hate it, I'd love your feedback.
    Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.
    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
    Spotify:
    https://tinyurl.com/5avyu98y
    Apple: https://tinyurl.com/bdxbr284
    YouTube: https://tinyurl.com/nikonomicsYT
    ___________________________

    This week we covered:

    00:00 Highlights and Introduction 
    01:05 Introduction to the Close Friends Feature on Instagram
    01:54 Leveraging Close Friends for Increased Engagement
    03:10 Monetizing the Close Friends Feature
    06:21 Scraping Instagram Followers for Business Opportunities
    11:32 Exploring Negative COGS Business Ideas
    15:37 The Lake Weed Removal Business
    17:36 Chemical-Free Pond and Lake Cleaning
    17:59 Going Viral on Social Media
    18:45 A Generous Offer
    19:00 Business Boom and Social Media Success
    20:22 Franchising and Licensing Opportunities
    20:43 Top 10 Media-Accelerated Home Services Businesses
    21:50 Pressure Washing and Pool Cleaning
    23:33 Home Cleaning and Tree Trimming
    25:46 Painting and Landscaping
    31:13 Window Washing and Gutter Cleaning
    31:37 Carpet Cleaning and Business Strategy
    32:16 Leveraging Social Media for Business Growth
    34:23 Partnering with Nationwide Franchisors

    36 min
  • 71- From Zero to $42 Million: Building a Franchise Empire and Leveraging Content Marketing with Brian Beers

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    Check out Brian's YouTube channel here: https://www.youtube.com/@brianbeers

    Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Brian Beers (https://x.com/brianbeers), a successful entrepreneur who's built a $42 million franchise empire. Recently, Brian has made a head-turning move, diving hard into content creation on YouTube. In this episode, we explore why he's making this pivot, how much he's investing in building a content team, his approach to ROI, and what his master plan looks like. 

    Questions this Episode Answers:

    • Why did Brian Beers pivot into YouTube content creation?
    • How is he structuring his content team, and what is the monthly investment?
    • How does Brian evaluate the ROI on his content efforts?
    • What are the key challenges and opportunities in expanding through franchising?
    • How does audience-building play a role in scaling a franchise empire?

    __________________________

    Love it or hate it, I'd love your feedback.
    Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.
    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
    Spotify:
    https://tinyurl.com/5avyu98y
    Apple: https://tinyurl.com/bdxbr284
    YouTube: https://tinyurl.com/nikonomicsYT
    ___________________________

    This week we covered:

    00:00 Highlights
    00:32 Meet Brian Beers: The Entrepreneur
    01:12 The Journey of Franchising
    02:50 The Power of Content Creation
    05:56 The Strategy Behind YouTube
    10:06 The Importance of Consistency
    19:05 The Compound Growth of Content Creation
    19:33 Building Trust at Scale
    20:09 The Power of Distribution Channels
    20:35 Transitioning to Full-Time Content Creation
    21:53 The Role of a Chief Operating Officer
    23:26 Leveraging Special Operations Talent
    26:43 Investing in Content Creation
    29:44 Measuring Success in Content Growth
    32:26 Balancing Business and Personal Interests
    35:06 Advice for Aspiring Entrepreneurs
    37:42 Conclusion and Next Steps

    39 min
  • 70 - How I Overcame $250K Fraud to Build a Thriving $9M Company with Austin Linney

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    Join me, Nik (https://x.com/CoFoundersNik), as I talk with Austin Linney (https://x.com/AustinLinney), an HVAC company owner and the ultimate example of a sweaty startup success story. Austin purchased a struggling $3.8 million HVAC company, moved across the country to rural Pennsylvania, and faced a $250,000 fraud challenge head-on. In just over a year, he scaled the business to an impressive $9 million in revenue. In this episode, we discuss the realities of hands-on business ownership, the importance of understanding every aspect of your company, and how Austin’s relentless approach helped him not just survive, but thrive. Plus, we touch on lessons in leadership, managing acquisitions, and how to transform a business from the ground up.

    Questions this Episode Answers:

    • What key steps did Austin take to scale his HVAC business from $3.8M to $9M?
    • How did Austin uncover and deal with the $250,000 fraud in his company?
    • Why is hands-on experience crucial when running a business?
    • What are the biggest misconceptions about passive business ownership?
    • How does leadership style change when managing a team ranging in age from 17 to 70?

    __________________________

    Love it or hate it, I'd love your feedback.
    Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.
    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
    Spotify:
    https://tinyurl.com/5avyu98y
    Apple: https://tinyurl.com/bdxbr284
    YouTube: https://tinyurl.com/nikonomicsYT
    ___________________________

    This week we covered:

    00:00 Highlights
    00:39 Introducing Austin Linney and His HVAC Journey
    01:17 The Anti-Private Equity Group
    01:49 The HVAC Business Acquisition
    03:30 The Importance of Direct Involvement
    04:27 The Role of Data in Business
    04:55 The Unexpected Acquisition
    07:16 The CEO Decision
    08:16 The Reality of Business Operations
    11:22 The Challenges of Scaling Up
    12:34 The Importance of Understanding the Business
    13:42 The Role of Leadership
    22:30 Understanding Different Age Groups in the Workplace
    23:00 The Importance of Perspective in Company Roles
    24:00 Diverse Roles and Their Unique Challenges
    26:07 Lessons from Business Struggles and Successes
    36:48 The Value of Action Over Procrastination
    38:12 Personal Reflections and Motivations
    42:29 The Power of Positivity and Authenticity
    44:36 Conclusion and Next Steps

    45 min
  • 69 - Guerrilla Marketing & Treasure Hunts: How to Use Creative Marketing with Chris Koerner

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    Join me, Nik (https://x.com/CoFoundersNik), and my business partner, Chris Koerner (http://tkopod.co/p-x), as we talk about Project Skydrop, a real-world treasure hunt with $27,000 worth of gold hidden and up for grabs. We also dive into how businesses can leverage this concept for creative local marketing. In addition, we discuss a clever AI chatbot designed to dispute late deliveries on Amazon and explore a unique fundraising idea that involves collecting and selling used electronics.

    Chris's YouTube
    : http://tkopod.co/p-yt

    Questions this Episode Answers:

    • How can treasure hunts be used for local business marketing?
    • What is Project Skydrop and how does it work?
    • How could AI chatbot help dispute late Amazon deliveries?
    • What are creative ways to raise funds using used electronics?

    __________________________

    Love it or hate it, I'd love your feedback.
    Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.
    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
    Spotify:
    https://tinyurl.com/5avyu98y
    Apple: https://tinyurl.com/bdxbr284
    YouTube: https://tinyurl.com/nikonomicsYT
    ___________________________

    This week we covered:

    00:00 Highlights & Introduction
    01:13 Introducing Project SkyDrop
    01:21 How Project SkyDrop Works
    02:05 Discussion on Entry Fees and Rules
    04:36 Comparing Similar Treasure Hunts
    06:11 Business Ideas and Fundraising
    17:09 Perfumatic Update
    21:12 Hacky Ideas: Let's Grade Them!
    22:15 Amazon Late Deliveries: A Hidden Opportunity
    24:12 Automating Consumer Advocacy
    30:40 Commercial Real Estate: A Deep Dive
    31:47 Pros and Cons of Self Storage Investments
    32:07 Sourcing Off-Market Deals
    40:02 Getting Started in Real Estate

    42 min
  • 68 - How to Go From $260K in Debt to a Millionaire, in 5 years with Cori Arnold

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    Join me, Nik (https://x.com/CoFoundersNik), as I talk with Cori Arnold (https://x.com/iamcoriarnold) about her inspiring journey from being $260K in debt to achieving millionaire status. Cori opens up about her financial challenges, the strategies she used to pay off her debt, and the mindset changes that helped her turn her life around. We discuss everything from debt management to building a personal brand that has amassed over 200,000 followers. Whether you're dealing with financial struggles or aiming for financial independence, this episode is packed with valuable insights.

    Questions this Episode Answers:

    • How did Cori Arnold overcome $260K of debt to become a millionaire?
    • What are the key financial strategies that worked for her, like the debt avalanche method?
    • How important is financial mindset in achieving financial independence?
    • How did Cori leverage social media to build a personal brand with over 200,000 followers?
    • What lessons can others learn from Cori's journey about managing finances and building wealth?

    __________________________

    Love it or hate it, I'd love your feedback.
    Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.
    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
    Spotify:
    https://tinyurl.com/5avyu98y
    Apple: https://tinyurl.com/bdxbr284
    YouTube: https://tinyurl.com/nikonomicsYT
    ___________________________

    This week we covered:

    00:00 Highlights
    00:19 Welcome to Nikonomics: Financial Independence with Cori Arnold
    01:14 Cori's Journey: From Debt to Millionaire
    01:25 Building a Personal Brand: Corey's Social Media Success
    02:13 Cori's Background: From Midwest to MBA
    05:19 The Turning Point: Realizing the Cost of Debt
    13:53 Strategies to Tackle Debt: Refinancing and Tracking
    15:30 Refinancing Strategies and the Carry Trade
    16:51 Sacrifices and Financial Discipline
    18:02 Achieving Debt Freedom
    18:38 Trauma-Informed Financial Decisions
    20:07 Venturing into Social Media
    21:56 Financial Independence and Retirement Planning
    25:33 Mindset and Beliefs in Financial Success
    28:38 Practical Steps to Financial Independence
    30:36 Rapid Fire Financial Questions
    32:17 Final Thoughts and Advice

    34 min
  • 67 - How to Use Side Hustles to Escape Corporate Life with Mike Hoffman

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    Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Mike Hoffman (https://x.com/MrPassive_) to discuss his journey from being an assistant coach to building a diverse portfolio of passive income streams. Mike shares how he transitioned out of corporate life by investing in vending machines, Airbnbs, and even crypto mining. 

    We also talk about how his vending machine business scaled to 64 locations, his involvement in real estate, and his vision of creating a $100 million empire by 2028. Mike opens up about the challenges he faced, the mistakes he made, and what he learned along the way.

    Follow Mike for more:
    https://www.instagram.com/mikedhoffmann_/
    https://x.com/MrPassive_
    https://www.mrpassive.com/
    https://vendingpreneurs.com/

    Questions this Episode Answers:

    • How can vending machines generate passive income?
    • What steps are needed to transition from a job to earning income passively?
    • How do you scale from one vending machine to dozens?
    • What are the keys to building passive income through real estate?
    • How can you leverage systems to build income streams with minimal effort?

    __________________________

    Love it or hate it, I'd love your feedback.
    Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.
    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
    Spotify:
    https://tinyurl.com/5avyu98y
    Apple: https://tinyurl.com/bdxbr284
    YouTube: https://tinyurl.com/nikonomicsYT
    ___________________________

    This week we covered:

    00:00 Highlights
    00:52 Welcome to Nikonomics
    01:02 Meet Mike Hoffman: The Passive Income Expert
    02:36 Mike's Journey from Coach to Entrepreneur
    03:27 Diverse Income Streams: Real Estate, Vending, and More
    04:22 Challenges and Strategies in Crypto Mining
    07:03 Building a Passive Income Empire
    09:35 The Vending Machine Business Model
    12:40 Scaling and Systematizing Vending Operations
    18:59 Community and Coaching for Aspiring Entrepreneurs
    20:29 The Disruption in the Vending Machine Industry
    21:18 Real Estate and Vending Machines: A Parallel
    21:48 Expanding Vending Routes in Chicago
    22:41 Building a Vending Community
    23:24 The Business Model and Revenue Streams
    24:25 Challenges and Opportunities in Vending
    33:34 Innovative Vending Solutions
    37:12 Future of Vending and Micro Markets
    37:44 Rapid Fire Questions and Insights
    42:14 Final Thoughts and Contact Information

    43 min

About Nikonomics - The Economics of Small Business

From the publisher's feed

Welcome to Nikonomics—the show for entrepreneurs and Wantrapreneurs, looking to make their first million.

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