CASE STUDIES

No Backup Plan, No Safety Net - Grant Young’s Blueprint for Success


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In this week’s episode, Casey sits down with Grant Young to dive into the bold risks, relentless work ethic, and calculated bets that shaped his entrepreneurial journey. From knocking doors in the early days of the solar industry to moving his family across the country, two times, without a safety net. Grant’s story is one of grit, vision, and unwavering commitment.


Grant shares how he and his business partner, Benson, navigated the complexities of the solar industry, why they chose New York as the proving ground for their company, and how they built a customer-first model that disrupted the status quo. He opens up about the sacrifices, the near-failures, and the mindset required to turn challenges into stepping stones for success.


Beyond business, Grant discusses his approach to investing, personal growth, and the role of faith in his life. Whether you’re an entrepreneur, a leader, or simply someone looking to level up, this episode is packed with insights on taking calculated risks, staying adaptable, and betting on yourself when it matters most.


Chapters:


00:00 – 01:39 | Meet Grant Young

  • How Grant and Casey first connected through business and shared passions
  • Introduction to Grant’s entrepreneurial journey in solar energy


01:39 – 05:27 | Early Days in Solar Sales


  • Grant’s mission experience and transition into solar door-to-door sales
  • The challenges of dealer models and the vision for a customer-first company


05:27 – 08:19 | The Leap to New York

  • Why Grant and Benson chose New York as their proving ground
  • Moving with no safety net: starting from scratch with a pregnant wife


08:19 – 13:03 | Risk, Commitment & Growth

  • Burning the ships: why full commitment was the key to success
  • The mindset shift from fear to growth and taking risks early


13:03 – 17:32 | Building a Better Solar Company

  • Creating a fully integrated sales and installation model
  • The hard lessons from their first year and why New York’s red tape became an advantage


17:32 – 22:19 | Money, Investing & Personal Philosophy

  • Grant’s minimalist approach to money and focus on self-mastery
  • Learning from mentors, self-help, and betting on skills over quick wealth


22:19 – 28:11 | Partnership, Expansion & Leadership

  • The dynamics of Grant’s partnership with Benson
  • Growing from a local business to a national home services company


28:11 – 30:12 | Continuous Learning & Self-Education

  • Grant’s approach to lifelong learning beyond formal education
  • How curiosity fuels personal and professional growth


30:12 – 32:37 | Defining Moments & Grit

  • A story of resilience during a high-stakes game with business leaders
  • How grit and confidence shaped Grant’s leadership style


32:37 – 38:37 | Faith, Service & Giving Back

  • The role of faith and mission service in Grant’s life
  • Mentoring and uplifting youth from underprivileged communities


38:37 – 44:34 | What Fires Grant Up Today

  • Living with intention: doing the right thing and trusting the process
  • Creating world-class customer experiences inspired by “Unreasonable Hospitality”


44:34 – 47:09 | Vision for the Future

  • Scaling Addix and building a culture of excellence
  • What’s next for Grant, Benson, and their mission-driven company


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CASE STUDIESBy Casey Baugh

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