This week on Extra Serving, an award-winning podcast from Nation’s Restaurant News, NRN editors Holly Petre, Sam Oches and Leigh Anne Zinsmeister spoke about the recent wave of nostalgia in restaurant ad campaigns and marketing stunts.

 

Burger King this week released a nostalgic ad campaign bringing back their “Have it Your Way” ad campaign but with a new twist. This is in addition to McDonald’s which re-released Boo Buckets, a nostalgic Trick-or-Treating bucket for children during Halloween. In addition, last week, the team spoke about the nostalgia of Taco Bell’s marketing move to bring one menu item back from the past. The team discussed what nostalgia means for the industry and how it’s impacting customers.

 

Next, the team discussed menu price increases. This week, two studies came out that showed consumers’ limit on menu price increases which hovers around 10-13%. The team discussed what this means for the industry and how you can react to inflation while still pleasing customers.

 

Finally, the team discussed our own Consumer Picks report where we share information compiled by Datassential from you, the reader. We recently shared a gallery on the brands with the highest perceived value. The team discussed what value means and why consumer sentiment is down in general across all categories.

 

This week’s interview is Sahil Rahman and Rahul Vinod, co-founders of RASA, an Indian fast-casual eatery in Washington D.C. The two discuss what it’s like being an emerging operator serving Indian food in the D.C. area with Oches.