Amazon is quietly sending Sponsored Products ads to other websites.

These off-site placements crush performance: conversion rates collapse, ACoS jumps to around 80%, and most of the spend never shows up in your ad console.

Every campaign starts in "Maximize Reach", so you end up paying for clicks you can't track—and you can't fix it in bulk unless you use a tool like AdLabs.

Off-site spend that used to be pocket change now eats 6-7% of some budgets, and no one knows where the ads even appear.

Andrew and Stephen switched their campaigns to "Minimize Spend", but early data says the bleed continues, so they'll keep digging and share updates on the podcast.