Anna Wilson has over 21 years experience optimising retention and acquisition strategies for growth for mail order retailers. Working both agency AND client side she has a wealth of experience to share gathered whilst working for brands like Orvis, Boden, The White Company, Able & Cole, Glasses Direct and many more.

She’s now a senior member of the team at Go Direct Marketing where they manage 100s of catalogue mailing campaigns a year. 

 

In this episode, we discuss: 

• The seamless integration of online and offline marketing strategies 
• The synergy between catalogues and email marketing 
• How to leverage customer service and website alignment 

 

Dive in: 

[07:02] Maintain brand consistency across social media platforms. 

[09:56] Consider email and mail for catalogue distribution. 

[13:33] Encourage catalogue use, seize warm customer interest. 

[16:20] Consistent website and catalogue branding is crucial. 

[19:51] Consider retail partnerships, online presence, and consistency. 

[22:40] Insider Tips from Anna! 

 

Find the notes here: https://keepopt.com/212  

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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