Keep Optimising

Offline Marketing: Using TV Ads To Scale Your eCommerce Brand with Danielle Gipps, Revenue Growth Agency


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Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework. 

 

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

In this episode, we discuss: 

  • How to expand your reach with TV ads 
  • Targeted advertising 
  • Budget requirements for testing TV ads 
  • Tracking and measurement 
  • Tips for making your ads successful 

Dive in: 

[04:21] TV advertising accessible to smaller brands, is beneficial. 

[07:21] Testing ads with free views, limited wastage. 

[12:46] Upgrade ad production after successful testing results. 

[14:32] Maintain consistency across platforms for effective content. 

[19:24] Digital channels provide some control for marketers. 

[23:50] Launching new TV campaign affects sales analysis. 

[25:31] Insider Tips from Danielle! 

 

Find the notes here: https://keepopt.com/215  

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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Keep OptimisingBy Chloe Thomas

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