Keep Optimising

Offline Marketing: Using TV Ads To Scale Your eCommerce Brand with Danielle Gipps, Revenue Growth Agency


Listen Later

Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework. 

 

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

In this episode, we discuss: 

  • How to expand your reach with TV ads 
  • Targeted advertising 
  • Budget requirements for testing TV ads 
  • Tracking and measurement 
  • Tips for making your ads successful 

Dive in: 

[04:21] TV advertising accessible to smaller brands, is beneficial. 

[07:21] Testing ads with free views, limited wastage. 

[12:46] Upgrade ad production after successful testing results. 

[14:32] Maintain consistency across platforms for effective content. 

[19:24] Digital channels provide some control for marketers. 

[23:50] Launching new TV campaign affects sales analysis. 

[25:31] Insider Tips from Danielle! 

 

Find the notes here: https://keepopt.com/215  

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor



****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
View all episodesView all episodes
Download on the App Store

Keep OptimisingBy Chloe Thomas

  • 5
  • 5
  • 5
  • 5
  • 5

5

18 ratings


More shows like Keep Optimising

View all
The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,833 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,438 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

758 Listeners

Shopify Masters by Shopify

Shopify Masters

379 Listeners

Disruptors by Rob Moore

Disruptors

123 Listeners

eCommerce MasterPlan by Chloë Thomas

eCommerce MasterPlan

64 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,883 Listeners

Business Wars by Wondery

Business Wars

12,873 Listeners

Ecommerce: The Hammersley Brothers Ecommerce Podcast by The Hammersley Brothers

Ecommerce: The Hammersley Brothers Ecommerce Podcast

2 Listeners

The Ecommerce Roadmap by Susan Bradley: E-commerce Expert

The Ecommerce Roadmap

212 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,074 Listeners

The News Agents by Global

The News Agents

1,066 Listeners

Inside Google Ads with Jyll Saskin Gales by Jyll Saskin Gales

Inside Google Ads with Jyll Saskin Gales

6 Listeners

eCommerce Explored by Chloe Thomas

eCommerce Explored

0 Listeners