Paul is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting. 

In this episode, we discuss: 

• Diversification as a way to manage business risks 
• Why you should consider selling overseas
• How to make it a success
• Why it’s important to localize customer experience 
• Strategically using global expertise and solutions 

Dive in: 

[05:10] Diversify sales channels to reduce risk. 

[08:20] Optimise proposition based on customer country requirements. 

[12:42] Can we handle this in-house or outsource? 

[13:36] Maintaining local knowledge essential for international business. 

[17:14] Hiring experts leads to better outcomes in-house. 

[18:08] Insider Tips from Paul! 

Find the notes here: https://keepopt.com/203 

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