In the midst of conflict and turmoil, Hello Heart CEO Maayan Cohen leads her team with compassion, resilience, and a commitment to justice. In this special episode of Masters of Scale Rapid Response, Cohen describes navigating the unprecedented challenges of running a business in Israel while the country is at war, all while prioritizing the safety and well-being of her employees and their families. This episode does contain descriptions of specific acts of violence that may be disturbing. Please take appropriate care.

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