Is your digital strategy outdated? Let us audit it and give you the blueprint you need to scale. 

Book your spot: https://www.tiereleven.com/audit (only 3 spots available).

Are you still throwing money at ads, hoping to get better results? Well, that approach may be holding you back. In today’s episode, I’m sharing a powerful case study where a simple shift in marketing strategy resulted in a massive revenue boost, all while spending less. 

I break down how we adjusted our budget allocation across platforms, focusing on top-of-funnel channels to increase awareness. We shifted ad spend, and the results were incredible: 21% increase in revenue, 34% reduction in cost per acquisition, and significant growth in organic sales.

I’ll walk you through the numbers and show you exactly how we made it happen. This isn’t about spending more cash on ads; it’s about getting more with less. 

In This Episode:

- How we increased revenue by 21%

- Shifting ad spend from bottom to top funnel

- Reducing nCAC (CPU) by 34%

- How Amazon's budget was reduced by 91%

- Growing marketing channels without additional spend

- Key takeaways for your own ad strategy

Mentioned in the Episode:

Partner With Our Marketing Experts: https://www.tiereleven.com/apply  

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite   

Tier 11’s Marketing Performance Indicators (MPIs) Checklist: https://www.tiereleven.com/marketing-performance-indicators  

Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf 

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK 

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/ 

Follow us on X: https://x.com/perpetualtraf 

Connect with Ralph Burns: 

LinkedIn - https://www.linkedin.com/in/ralphburns 

Instagram - https://www.instagram.com/ralphhburns/ 

Hire Tier11 - https://www.tiereleven.com/apply-now 

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo  

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://www.tiereleven.com/audit

We’re opening up sponsorship spots for Q1 and Q2!

Ads Spot

https://www.tiereleven.com/audit

https://www.tiereleven.com/audit