Growth In Reverse (Newsletter Growth & Email Marketing)

One man. One newsletter. One Million subscribers: How Lenny Rachitsky did it.


Listen Later

Get 30 proven strategies to grow and optimize your email list FREE >>

Lenny Rachitsky just crossed 1 million subscribers with his Substack newsletter, aptly named Lenny's Newsletter.

Chenell has written a few deep dives on Lenny (How he reached 377k subscribers, and how he got 18k paid subscribers).

So we thought it would be interesting to see what he's done to accelerate his growth to over 1M subscribers over the past few years—and share our biggest takeaways and reasons for his growth.

Take your newsletter to the next level with GIR Pro >>
Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

  • Why we’re obsessed with Lenny’s story—and the moment his growth exploded
  • What separates his content from the rest (hint: exclusivity + deep research)
  • Using a mini-series as a content inflection point
  • Lenny’s “Ikigai” and expanding beyond just product content
  • The puzzle-piece approach to building a content library
  • His exact strategy to get from 100 to 1M subscribers
  • Substack recommendations: how 5,000+ newsletters helped him explode
  • Podcasting as a high-ROI content machine
  • Why guest posts became his growth and quality engine
  • Key takeaways you can apply: quality, consistency & “stick-with-it-ness”

LINKS MENTIONED

  • Lenny's Newsletter
  • Lenny's 500k milestone post
  • Lenny's 1M milestone post
  • Chenell's Deep Dives on Lenny: Part 1 || Part 2
  • Aakash Gupta's Deep Dive
  • CJ Gustafson Deep Dive
  • Daren Smith's newsletter roast
  • 'Antisocial' Newsletter Growth Course waitlist
  • Want your newsletter roasted? Submit it here. 
  • Growth In Reverse PRO Community
  • Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

  • Chenell: Twitter | LinkedIn | Bluesky
  • Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

  • growthinreverse.com
  • growthcurrency.net

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

...more
View all episodesView all episodes
Download on the App Store

Growth In Reverse (Newsletter Growth & Email Marketing)By Chenell Basilio and Dylan Redekop

  • 5
  • 5
  • 5
  • 5
  • 5

5

32 ratings


More shows like Growth In Reverse (Newsletter Growth & Email Marketing)

View all
The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

The Smart Passive Income Online Business and Blogging Podcast

3,449 Listeners

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

190 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,440 Listeners

The $100 MBA Show by Omar Zenhom

The $100 MBA Show

1,110 Listeners

Founders by David Senra

Founders

1,932 Listeners

Noah Kagan Presents by Noah Kagan

Noah Kagan Presents

902 Listeners

My First Million by Hubspot Media

My First Million

2,619 Listeners

Creator Science by Jay Clouse

Creator Science

457 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

199 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

353 Listeners

Newsletter Operator by Matt McGarry and Ryan Carr

Newsletter Operator

35 Listeners

How I Write by David Perell

How I Write

73 Listeners

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

173 Listeners

Never Enough by Andrew Wilkinson

Never Enough

55 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

85 Listeners