One More Question

In Episode #71, Ross is joined by Simon Dixon, co-founder of DixonBaxi.

Simon has explored where creativity, design, and tech overlap for more than two and a half decades. His company, DixonBaxi, works with iconic companies across sports, entertainment, media, new economy, technology, and beyond. 'Be Brave' is their defining spirit. 

Simon Dixon shares how DixonBaxi creates work that resonates. He weighs in on whether design can change the world, and warns against following tech trends instead of your WHY.

Find show notes and episode highlights at https://nwrk.co/omq-dixonbaxi

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #70, Ross is joined by the founders of Tally Labs – See Ape Follow Ape (SAFA) and Valet Jones .

Valet Jones is a former Product Manager and Creative Writer. He is the original voice of Jenkins the Valet. See Ape Follow Ape is a Former Marketing Agency Founder. He’s never seen an Ape he didn't follow. 

Ross, SAFA, and Valet Jones discuss why you need to build in public, the mistakes that they’ve made, and how to work with your community.

Find show notes and episode highlights at https://nwrk.co/omq-tally-labs

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #69, Ross is joined by J.P. and Justin Alanis, Co-CEOs of StoryCo.

J.P. Alanís is an experienced development executive. He previously co-created and led GOLF MEDIA, the direct-to-consumer media platform and production company founded by Tyler, The Creator. Justin Alanis is an experienced entrepreneur with a background in both technology and private equity.

Ross and the Alanis brothers discuss what it’s going to take for DAOs to be successful, how Netflix kills creator revenue, and why we'll never see another indie film like The Matrix.

Find show notes and episode highlights at https://nwrk.co/omq-storyco

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #68, Ross is joined by Anthony Di Iorio, co-founder of Ethereum and founder of Decentral Inc and Andiami.

Anthony’s mission has always been to empower people with the tools they need to have total control over three things – their money, communication, and identity. He co-founded Ethereum in 2013. He is currently the founder and CEO of Decentral Inc. – an innovation hub & software development company focused on decentralized technologies. He has also recently launched Andiami, a global tech project designed to power a user-controlled internet while complementing & assisting decentralized technologies such as Bitcoin, Ethereum, and others.

Ross and Anthony discuss the values that drove Ethereum’s success, how Web3 runs the risk of becoming centralised, and what he believes is the perfect model for solving business problems.

Find show notes and episode highlights at https://nwrk.co/omq-anthony

To listen to previous episodes go to https://nwrk.co/omq 

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #67, Ross is joined by Zeneca, web3 and NFT investor, advisor, content creator, and project founder.

He writes a Newsletter on NFTs, hosts two podcasts, runs a YouTube channel, has ~300k followers on Twitter, and manages two NFT communities: all with a focus on creating educational content to help people learn about the wild world of web3.

Ross and Zeneca discuss how he’s built one of the strongest communities in Web3 and why you shouldn't monetize your content too early.

Find show notes and episode highlights at https://nwrk.co/omq-zeneca

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #66, Ross is joined by Jeff Staple, the founder of REED ART DEPARTMENT (formerly known as Staple Design).

Jeff is a creative visionary whose work encompasses graphic, fashion, and footwear design, as well as brand marketing. He has worked on countless creative projects for clients ranging from startup brands to Fortune 100 companies.

Ross and Jeff discuss how brands and branding change from the real world to Web3 and how he carried the famous Staple Pigeon into the metaverse.

Find show notes and episode highlights at https://nwrk.co/omq-staple

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #65, Ross is joined by Teemu Suviala, Global Head of Brand Design for Reality Labs at Meta.

Reality Labs is a diverse group of developers, researchers, engineers, and designers that leads the expansive work being done at Meta in building the next computing platform and bringing the metaverse to life. Before joining Meta Teemu led creative work at brand and design agencies, Collins, as ECD and Wolff Olins as CD in New York. He is also a co-founder of design agencies Kokoro & Moi and Syrup Helsinki and a partner at footwear brand Tarvas.

In this episode, Ross and Teemu discuss the history of surrealism and its return to mainstream attention, and how the Metaverse will change brands. He also shares what he’s learned by being at the intersection of creativity and technology.

Highlights from the conversation

The metaverse will accelerate surrealistic fantasy-shaped ideas

AI tools that are connected to the metaverse will change how we design

It comes down to making sure that [your] core positioning and values are in a great place

Dada and Surrealism were reactions to similar things that we're seeing today

Oddness, surrealism, and escapism are starting to bleed out into popular culture

As reality was getting weirder and weirder and sometimes even unrecognizable art did the same thing

More about Teemu Suviala 

Teemu Suviala is the Global Head of Brand Design for Reality Labs at Meta. This diverse group of developers, researchers, engineers and designers leads the expansive work being done at Meta in building the next computing platform to help people connect, find communities and grow businesses - bringing metaverse to life. Reality Labs' work spans a number of breakthrough technologies such as Meta Quest, Meta Horizon, Meta Portal and Ray-Ban Stories and touches sectors ranging from entertainment and gaming to commerce, education and work. Teemu sits in the creative intersection of product and marketing focusing on strategic and conceptual foundations for how these brands come to life. He and his team develop brand strategies, design & identity systems as well as brand elements and experiences from custom typography and sonic logos to immersive retail environments and in-product brand moments across AR and VR, among other things. At Meta, brand design teams work at the very edge of the discipline, imagining how brands will be expressed in emerging environments — including some that don’t yet exist.

Before joining Meta Teemu led creative work at brand and design agencies Collins as ECD and Wolff Olins as CD in New York. He is also a co-founder of design agencies Kokoro & Moi and Syrup Helsinki and a partner at footwear brand Tarvas.

Find Teemu here: Twitter | LinkedIn | Instagram

Show Notes

People:

• Leonora Carrington
• Jeff Staple
• Bjarke Ingels

Companies and organisations:

• Tate Modern
• The Met
• Venice Biennale
• Guggenheim / Peggy Guggenheim
• RTFKT
• BIG

Miscellaneous:

• Surrealism
• Dada / Dadaism

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #64, Ross is joined by David Gersch, Creator of CryptoLeos.

CryptoLeos is an NFT collection celebrating pop culture by world-renowned artist David Gersch. Each NFT is a multi-utility asset – ownership of a CryptoLeo welcomes you to the Leo party, an exclusive club of stylish Oscar-winning winners!

Ross and David discuss how he created 1000 unique artworks for CryptoLeos, the power of memes as drivers of culture, and his experiments at the forefront of new technology.

Highlights from the conversation

NFTs are a crossroads of new tech [with] internet culture

Fun is very important, especially for NFT

Memes are the medium through which we're able to [share culture] on the internet

Rule book? Throw that out the window. Let's do something different

I definitely believe in NFT because I believe in  the value in digital assets

Leonardo DiCaprio is probably the most memed celebrity of them all

More about David Gersch

David Gersch is a world-renowned artist and the creator of the iconic CryptoLeo's NFT collection The Leoverse Metaverse.

CryptoLeos is an NFT collection celebrating pop culture by world-renowned artist David Gersch. Each NFT is a multi-utility asset – ownership of a CryptoLeo welcomes you to the Leo party, an exclusive club of stylish Oscar-winning winners!

Find David here: Twitter | Instagram | CryptoLeos

Show Notes

People:

• Leonardo DiCaprio
• Beeple

Companies and organisations:

• Bored Apes (Bored Ape Yacht Club)
• Punks (Crypto Punks)
• Art Basel

Miscellaneous:

• The Art Degen

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #63, Ross is joined by Bryce Anderson, Production Executive at Clubhouse Pictures and part of the team bringing Omega Runner to life.

Bryce Anderson started his career and bought his first Bitcoin as an assistant at United Talent Agency. He joined Clubhouse Pictures when it was founded in 2015 and has worked on the producing team for Bright, Birds of Prey, and I, Tonya, among others.

Ross and Bryce discuss why Bored Ape Yacht Club is similar to Hello Kitty, what people get wrong about film3, and why Clubhouse Pictures are reimagining storytelling in Web3

Highlights from the conversation

A lot of people in Web3 don't realise turning a static image into global IP for entertainment is a huge lift

The Bored Ape brand is really powerful as an image. I would compare it to something like Hello Kitty

The other mark of good world-building is that there's a lot more to do in it, a lot more to explore

I don't want to be the dragon that sits on a pile of IP gold

The potential for the next Marvel or the next Disney exists in Web3

A lot of what inspired us to do this is fan fiction

More about Bryce Anderson 

Bryce Anderson started his career and bought his first Bitcoin as an assistant at United Talent Agency. He then worked in creative development at Warner Bros. before joining Clubhouse Pictures upon its inception in 2015. He has worked on the producing team for Bright, Birds of Prey, and I, Tonya, among others.

Find Bryce here: Twitter | LinkedIn

Show Notes

People:

• Bryan Unkeless
• Cedric Nicolas-Troyan
• Blaise Hemingway

Companies and organisations:

• Runner
• United Talent Agency
• YUGA Labs
• Hello Kitty

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #62, Ross is joined once again, by Jack Butcher, Founder of Visualize Value.

Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. In search of fun and freedom, he started his own agency...and found neither. After 2 years of further iteration, he built Visualize Value – a project he used to build a network of mentors, a $1M/year product business, and an audience of 600k+ people.

Ross and Jack discuss the common misconception that Web3’s most valuable attribute is its technology, why building a strong network is so important, and How Web3 will create stronger brand communities.

Highlights from the conversation

If every product that you make is [based on] your customer's ability to install Metamask, you’re gonna kill your business

One of the strongest schools of thought in NFTs is the idea of incentivizing the propagation of an idea or a meme

In the world of brands and companies, trends and technologies come and go. This one [Web3] feels like it has far more economic validation

The really difficult thing to do is to get people together that have similar values, interests, and complementary skill sets

A lot of what this technology enables are novel ways of collaborating [and] playing with economics

Your 200,000 Twitter followers aren't gonna participate, but there might be half a dozen that are materially invested in the work and can support at an outsized contribution

More about Jack Butcher

Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. It was fun, but the opposite of freedom. In search of freedom, he started his own advertising agency. It was not fun, and even less freedom.

After two years of iteration, he figured out how to transition to highly specialized (and fun) consulting, which resulted in a product business: Visualize Value. VV is a project he used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 600,000 people. Now, Jack spends all of his time making things that make it easier to learn, teach, build, and sell.

Find Jack here: Twitter | LinkedIn | Instagram (Visualize Value) | Visualize Value

Show Notes

Companies and organisations:

• Opensea
• eBay
• Foundation
• Stripe

Miscellaneous:

• Cryptopunks
• CC0
• NounsDAO
• Morning Brew
• Metamask

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.