One More Question

Highlights from the conversation:

• Then you become a trusted advisor or partner who has got their back rather than a gun for hire
• When we, as an industry, get it right we add unbelievable value to the bottom line of a business
• I definitely think there's gotta be a smarter way to be compensated for the work that we do
• But the minute something's asked for free, then they have all the power and we’re subservient to them. It's not healthy
• I don't think anyone feels that pitching is valid or valuable or adds anything
• Great work, in my opinion, comes from trust. And that trust comes from relationships

More about Stuart Watson

Stuart Watson is a graphic designer based in London. He started his career as the first junior designer ever hired by Wolff Olins. Whilst there he co-created the brand for ‘Oi’ – Brazil’s fastest ever start-up to reach one million customers, winning a Guinness World Record and Grand-Prix at The DBA Awards. In 2003 he left to join venturethree where he became a Partner aged 27 and went on to create brands for Sky, The Times, Little Chef, and King; who's IPO valued them at US$7.08 billion. In 2015, Stuart joined Design Studio as ECD, winning the pitch to rebrand Premier League. A year later, fed up with being an employee, Stuart quit, finding himself unemployed and unemployable. He started Nomad with Terry Stephens in 2016 with a maxed-out Amex card as funding. Their first project was the rebrand of Sky Sports, followed by The FA Women’s Super League, a refresh of the Premier League, and the 2018 Cannes Lions event branding. 

Nomad now has a roster of Mass Fantastic clients including Premier League, Disney, BT, Sky, The FA, Natural History Museum and Rolls Royce. We are also proud sponsors of Hackney Laces, a community supported and run football club for girls who want to play football and learn new skills, on and off the pitch.

Stuart has had articles published in Fast Company, Muse by Clio, Campaign Magazine, Tortoise, Design Week, and Creative Review, and has been a D&AD judge, and Chair of AGDA, Australia in 2015. He's also a visiting lecturer at Nottingham Trent University. His awards include: Transform Awards Gold, 2019 – The FA Women's Football D&AD In Book, 2012 – Little Chef Creative Review, Best in Book, 2012 – Little Chef Brand New Awards, 2012 – Little Chef Transform Awards Gold, 2012 – Little Chef Transform Awards Silver, 2012 – Little Chef D&AD Silver, 2010 – The Times D&AD in Book, 2006 – Sky DBA Grand Prix, 2003 – Oi Guinness World Records, 2003 - Oi

Find Stuart here: Website | LinkedIn | Instagram

Show Notes

People:

• Richard Masters
• Marina Willer

Companies and organisations:

• The Premier League
• Design Studio
• Natural History Museum

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

#welovenicework #branding #communication #purposedriven #creativity #brandinnovation

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• Since it's a living organism, a brand can behave really well if it's managed well. But it can also misbehave. There's also no such thing as a perfect brand
• In the industry, we hand out brand manuals and they're sometimes treated as the Bible that the in-house design team has to conform to, but I actually don't see style guide that way – I see style guide as parameters
• [On research] What I want to do is get down to the very bottom of it. What is this thing? What is this subject? What is this topic? And a lot of times these projects came to us as something that is so alien that we [asked] – are we really qualified to do this?
• The total body of the work doesn't have a singular style to it. But rather, we always design very contextually, very specifically. But within that specific context, we want to be as creative and as expressive as possible
• I think that's a fascinating way of thinking about our craft. That part of it is creating the visual, but part of it is also convincing human beings to understand, to make the leap, or to communicate
• I think sometimes clients hold the designers at an arm's length. They don't necessarily let them into the building. They don't let them see the bad stuff or, you know, actually understand how things work

More about Natasha Jen 

Natasha Jen is an award-winning designer, an educator, and a partner at Pentagram. Born in Taipei, Taiwan, she joined Pentagram’s New York office in 2012. 

A four-time National Design Award nominee, Natasha’s work is recognized for its innovative use of graphic, verbal, digital, and spatial interventions that challenge conventional notions of media and cultural contexts. Her work is immediately recognizable, encompassing brand identity systems, packaging, exhibition design, digital interfaces, signage and wayfinding systems, print and architecture. 

Her recent clients include high-profile tech companies and startups, such as Google, Waze, Magic Leap, Essential Products. Past clients include a wide range of collaborators from cultural and consumer segments, including Nike, Puma, Target, Ralph Lauren Home, Kate Spade, Chanel, Tata Harper, The Costume Institute at the Metropolitan Museum, Harvard Art Museums, Guggenheim Foundation, Fernando Romero Enterprise/FR-EE and OMA/Rem Koolhaas. 

Natasha he has earned awards from every major design competition and is frequently published in publications, including Wired, Fast Company, Kinfolk Magazine, Print Magazine, Creative Review, Metropolis, She was a winner of Art Directors Club’s Young Guns 4 and also served as a judge for the competition in 2007, 2011, and 2017. In 2014, Wired Magazine named her as one of nine “Designers Who Matter.” 

She serves on the board of Storefront for Art and Architecture in New York. She also served as Board of Directors of the New York Chapter of the American Institute of Graphic Arts (AIGA) from 2014 to 2017. She is a faculty member at the School of Visual Arts BFA Graphic Design Program and is a guest critic at Harvard Graduate School of Design, Yale University School of Art, Cooper Union, Rhode Island School of Design, and the Maryland Institute College of Art.

Find Natasha here: Website | LinkedIn | Instagram

Show Notes

Companies and organisations:

• Calvin Klein
• Donna Karan

Miscellaneous:

• Taipei, Taiwan

How you can help:

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com



To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• If you build upon communities that have organically been created, the chances of success are much higher
• People are not buying products, people are buying stories
• [Brands] not just an economic entity, [they’re] a social entity or cultural entity
• The most successful brands piggyback on their existing communities
• If you're not part of someone else's story, then you're in trouble
• Collaborations are not brand extensions. It's a big mistake to treat them as such

More about Ana Andjelic

Named one of the World's Most Influential CMOs by Forbes, Ana Andjelic is the Chief Brand Officer of Banana Republic and author of “The Business of Aspiration." She specialises in building brand-driven modern businesses and runs a weekly newsletter, The Sociology of Business. Ana earned her doctorate in sociology and worked at the world’s top brands and advertising agencies. She is a widely read columnist, speaker and advisor.

Find Ana here: Website | Medium | LinkedIn | Instagram | Twitter

Show notes

Companies and organisations:

• Dior
• Disney
• GOOP
• Heron Preston + Moon Toothpaste
• Allbirds + Adidas
• Patagonia
• Glossier
• Rapha

Miscellaneous:

• The Sociology of Business (Ana’s newsletter)
• The Business of Aspiration (Ana’s book)

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• I'm always encouraging my clients to brag in a good way.
• A logo is just a mark and some of the best-known brands in the world have really crappy logos
• As far as trying to build a brand or a personality, that's memorable. It always comes from a unique place. And usually it comes from a smaller place
• [A logo] is just a symbol. A symbol only has meaning once you do all the other things around it that communicate that brand
• You need to embrace who you are. Be true to who you are and tell that story of who you are
• People are so often very passionate about what they're making, if you can engage with that, you get away from the  mundane, sameness in so much of the communication you see

More about DJ Stout 

DJ Stout is one of 24 Partners of the acclaimed international design consultancy Pentagram and the Principal of the Austin, Texas office. Stout joined Pentagram as a partner in 2000. Pentagram, founded in London in 1972 by five designers, currently has four offices around the world. 

In a special 1998 issue, American Photo magazine selected Stout as one of the “100 Most Important People in Photography.” In 2004 I.D. (International Design) magazine selected Stout for “The I.D. Fifty,” its annual listing of design innovators. In 2010 The Society of Illustrators honored Stout with the national Richard Gangel Art Director Award for his advocacy of illustration during his design career. Also in 2010 Stout was recognized as an AIGA (American Institute of Graphic Arts) Fellow Award recipient for his exceptional contributions to the field of graphic design. 

His design work is included in several national design collections including the Museum of Fine Arts Houston, The Dallas Museum of Art, The Wittliff Collections, and the Cooper Hewitt–Smithsonian Design Museum.

Stout and his team specialize in the creation of brand identity and strategy, publication design, packaging and interactive solutions. 

Stout and his team have done work for high-profile companies and institutions like Microsoft Windows, Ruby Tuesday, Popeyes Louisiana Kitchen, Walgreens, Lands’ End, L.L. Bean, Southwest Airlines, The Fort Worth Museum of Science and History, The Perot Museum of Nature and Science, The Museum of Fine Arts Houston, The Contemporary Austin, The Houston Ballet, World Wildlife Fund, SkinCeuticals, Advanced Nutrients, Northwestern, Tulane, Vanderbilt, Middlebury, Loyola Marymount University, UC Berkley, The University of Colorado, Drexel and USC.

DJ is the author of three books; The Pictures of Texas Monthly Twenty-Five Years, The Amazing Tale of Mr. Herbert and his Fabulous Alpine Cowboys Baseball Club, and Variations on a Rectangle–his forty-year design retrospective.

Find DJ here: Instagram | Twitter 

Show notes

People:

• Michael Bierut
• Paula Scher
• Luke Hayman
• Herbert Kokernot Jr.

Companies and organisations:

• o6 Ranch
• Alpine Cowboys
• Kokernot Field
• Texas Monthly Magazine

Miscellaneous:

• King of Diamonds – The story behind Alpine’s Kokernot Field

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com



To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• Any public institution has a brand and is a brand
• The Constitution has a lavish and generous set of values...but it comes down to the promise of human dignity
• It doesn't matter if you've got this amazing message and amazing marketing collateral – if you don't actually do the thing that you said you would do, it all fails
• One shouldn't over mythologize the element of public participation
• It doesn't matter about its provenance, the fact is that it was an evocative and moving charter on the part of those struggling against Apartheid
• The question is what was produced? Whether it's a flag, a set of values, did it have resonant integrity? 

More about Judge Cameron

Edwin Cameron retired in August 2019, after 25 years’ service as a judge, the last eleven in South Africa's highest court, the Constitutional Court. Before that, he served in the Supreme Court of Appeal for eight years, and the High Court for six. He was educated at Pretoria Boys' High, Stellenbosch and as a Rhodes Scholar at Oxford. During apartheid he was a human rights lawyer. He has fought for LGBTI equality, and helped attain the historic inclusion of sexual orientation in South Africa's Constitution. As someone living with HIV, he was a fierce critic of President Mbeki's AIDS denialist policies. His two prize-winning memoirs, Witness to AIDS (2005) and Justice: A Personal Account (2014), have been translated into German, Korean and Chinese.  He holds honorary degrees from six universities. After stepping down as a judge, he was elected Chancellor of Stellenbosch University and appointed Judicial Inspector of Correctional Services.

Show Notes

People:

• Arthur Chaskalson
• Pius Langa

Companies and organisations:

• The Constitutional Court of South Africa
• The Supreme Court of Appeal
• The High Court

Miscellaneous:

• The South African Constitution
• The South African Flag
• Memoir: Witness to AIDS (2005)
• Memoir: Justice: A Personal Account (2014)

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• In the comic book world, there are thousands of characters but only a handful rise above. My theory is they've done a better job of telling their story. We can identify with them.
• Great characters have a strong story. Their strengths and their weaknesses are almost mirror opposites of each other.
• Perfect is boring. Perfect is inauthentic. Perfect is unrelatable
• People do not fall in love with corporations. They fall in love with personality
• Our purpose in life is to find our true voice and be comfortable with that
• When you have your story, you have to think about – I stand for these things and I stand against these things

More about Chris Do

Chris Do is a loud introvert, an Emmy award-winning designer and director, CEO and founder of The Futur—an online education platform that teaches people how to make a living doing what they love.

Mr. Do has given talks and conducted workshops on: Marketing, Sales, Negotiations, Pricing & Budgeting, Mindset, Content Marketing, Community Building, and Personal Branding.

He has taught Sequential design for 15 years at the Art Center College of Design. Additionally, he has lectured all over the world including: Entrepreneurs’ Organization, Adobe MAX, Digital Design Days, Awwwards, The Design Conference, Birmingham Design Festival, Creative South, AIGA national conference, Motion Conference, MIT, Bend Design Conference, VMA Design Conference, Graphika Manila, Create Philippines, Rise Up Summit, RGD Design Thinkers, Cal Arts, LA Art Institute, Otis College of Design, UCLA, MGLA, CSUN, Post Production World, Adobe Video World and SDU.

Find Chris here: Website | LinkedIn | YouTube | Instagram

Show Notes

People:

• Jose Caballer

Companies and organisations:

• The Futur
• Blind
• Marvel Comics
• DC Comics

Miscellaneous:

• Pocket Full of Do
• The Futur Pro Group
• Business Bootcamp

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• A brand is an organism composed of hundreds of elements, logos, copywriting, photography, colours, and of course, typography
• Big companies spend millions of dollars on their fucking brand. Why can't they spend a little bit more money to make sure they have a font that is recognisable?
• They don't even have to say anything. They just have to put type on a page and people would immediately recognise the brand 
• It's very difficult to maintain what's good about the brand
• They're rooted in this idea of being digital-friendly but they're falling in line with everybody else
• If you spend $250,000 for a photo campaign, that gets used for one season. If you spend the same amount for a font that you use for 20 years, the cost is negligible

More about Matteo

Matteo Bologna is the Founder and Creative Director of New York-based branding studio Mucca, a singular personality whose multidisciplinary background in architecture, graphic design, illustration, and typography has helped him build one of the most respected companies in design. 

Over his celebrated career, Matteo’s focused but fun-loving approach has earned strong client partnerships across countless industries, from startups, small retailers and beauty powerhouses to hospitality where he has designed for various renowned hotels and restaurants. This includes work for Sephora, Barnes & Noble, Target, WeWork, Whole Foods, Adobe Systems, the legendary Balthazar in NY and many others.

Matteo is also a former board member of AIGA NY and president emeritus of the Type Directors Club, frequently lecturing around the world about his passion for typography. For his efforts, he has been widely recognized by industry publications, competitions and exhibitions, including: Communication Arts, Eye, Graphis, HOW, PRINT, the Art Directors Club, and the James Beard Foundation.

Find Matteo here: Website | LinkedIn | Instagram

Show Notes

People:

• Rainer Scheichelbauer

Companies and organisations:

• Mucca
• Glyphs
• Balenciaga
• Absolut Vodka

Miscellaneous:

• Fontographer
• Matteo’s course – Type Design for Non-Type designers

Matteo’s work

• Whole Foods
• Rise by WeWork
• Sephora
• Farmer’s Fridge

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• You collect ideas by looking around the world and doing things, and all of those things form a vocabulary of ideas that you then come to use
• I always try and encourage young designers to not just look at design – to look wide and experience wide
• Things lead to other things. The more you collect ideas, the more you will have opportunities to make them happen
• It's important that we create systems that are open and easy to flex to accommodate audiences as they participate in what you've created
• We shouldn't just do ‘adaptable’ for the sake of it, we should understand the role that each organisation plays
• The work is also the journey. The difficult thing is to make brave ideas survive the process + make make into the real world

More about Marina 

Marina Willer is a graphic designer and filmmaker with an MA in Graphic Design from the Royal College of Art. Before joining Pentagram as a partner, she was head creative director for Wolff Olins in London.

During the course of her career, Willer has led the design of major identities schemes for Amnesty International, Tate, Southbank Centre, Serpentine Galleries, Oxfam, Nesta, Second Home, Sam Labs, and the largest telecoms in Russia (Beeline) and Brazil (Oi), among many others. She was also one of the designers behind the brand for Macmillan Cancer Support. More recently she led the rebrand of Battersea, one of​ ​Britain's​ ​oldest and most famous animal rescue centres, Maggie's and Rolls-Royce.

Willer’s first feature film, Red Trees, premiered at the 2017 Cannes Film Festival and was released worldwide by Netflix in 2018. Her films have been shown at Fondation Cartier in Paris, the ICA in London and prestigious film festivals worldwide. Marina has made several films for iconic British architect Richard Rogers, including “Exposed” — a film to introduce Rogers' exhibition at the Pompidou Centre and the Design Museum — and “Ethos”, which was screened at the Royal Academy of Arts. The films are the result of a longstanding collaboration with Rogers and his architectural practice RSH+P, for which Willer created the visual identity. 

A multi-faceted designer, Willer has recently turned her hand to exhibition design, where she has completed work on major exhibitions for the Barbican (‘Mangasia: Wonderlands of Asian Comics’) and the Design Museum (‘Ferrari: Under the Skin’).

She has been an examiner at the Royal College of Art and is a member of the AGI (Alliance Graphique Internationale) the most prestigious graphic design association in the world. She has been chair of the D&AD jury on numerous occasions.

During the course of her career, Willer has been the recipient of a variety of industry honours and she is consistently recognised as a leading figure in UK design, including Creative Review’s Creative Leaders 2017, Design Week’s People Who Made an Impact on Design 2017 and The Dots’ Female Creative Leaders 2017.

Awards include best Brazilian short film at the São Paulo Film Festival, 2004, Best British Promotional Film at Promex 2000, Grand Prix for Oi at the 2002 Design Effectiveness Awards and Gold for Macmillan 2007. Her Serpentine Galleries identity was among the 2014 nominees for the Design Museum’s ‘Beazley Designs of the Year.

Find Marina here: LinkedIn | Instagram

Show Notes

People:

• Margaret Calvert

Companies and organisations:

• Tate
• Amnesty International
• Great Green Wall Africa
• Rolls Royce
• Moholy-Nagy Foundation
• Royal College of Art
• Shakespeare Theatre Company

Miscellaneous:

• Red Trees

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• Your brand is this decentralised thing that essentially exists in other people's heads. It’s this thing that you're building in other people's minds
• Where you really start to feel the compound effect of brand [is] 12-18 months down the line
• It really does take a long time to win that battle of attention and fire off the sequence of neurons when someone sees your work. We underestimate how long it takes to get there. But we also underestimate what it's worth when you pass that threshold
• The only way to maintain the edge, long term, is just to dig your heels in and try and be clever, make better work and hope that it's obvious in the output
• I didn't need 1000 people to believe in it for it to work. I needed to find five people a year that were interested in hiring me as a consultant
• The power of consistency, and just going at something and tackling it, again and again, can produce value

More about Jack

Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. It was fun, but the opposite of freedom. In search of freedom, he started his own advertising agency. It was not fun, and even less freedom.

After two years of iteration, he figured out how to transition to highly specialized (and fun) consulting, which resulted in a product business: Visualize Value. VV is a project he used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 600,000 people. Now, Jack spends all of his time making things that make it easier to learn, teach, build, and sell.

Find Jack here: Website | LinkedIn | Instagram (VV)

Show Notes

Companies and organisations:

• Opponent

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• [On rebranding] You don't change from one day to the other. But I do think that makes a wave of different thinking
• It means something. They work their asses off for a purpose, and that logo signifies the purpose.
• We tend to pretend that a brand needs to portray something more positive than it is, and I think, No – beauty is honesty
• Design is about goods and about capitalism, there is no doubt about that
• [On doing what’s best for a brand] People change, but the company stays. So it's not about your personal taste
• Design [has] this opportunity to do that for a collective of people – which is a company – you can make that company feel, look, or behave a certain way

More about Rejane

Rejane is an award-winning designer with a history of iconic work. 

She has 23 years experience in graphic design and branding, including stints at renowned agencies such as Wolff Olins (UK) and Studio Dumbar (NL).

Rejane studied at the School of Visual Arts in New York and St Joost Art Academy in Holland and has taught at the MA and BA in art schools around Europe. Rejane’s work is regularly featured in publications, and she also gives workshops and lectures around the world.

Studio Rejane Dal Bello

We are a design studio, creating work that is meaningful, engaging and lasting. Everything we work on – a new brand, a digital experience, a book or something else – we get to the heart, to find what matters.

Our job is to clearly communicate your beliefs in a striking, moving and effective way. If you’re passionate about the power of design, then we’d love to work together.

We choose to be small, so we can move fast, collaborate directly and create brave work.

We’re based in London and we work with people from all over the world, pulling in the right expert at the right moment.

You’ll get one team, working directly for you, from first thoughts to finished creative.

Find Rejane here: Website | LinkedIn

Show Notes

Companies and organisations:

• Alzheimer Nederland Foundation
• The Smile Brigade

Miscellaneous:

• Book: Citizen First, Designer Second
• Work: Alzheimer Nederland 
• Work: The Smile Brigade

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One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

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If you enjoyed this episode, please leave a review and share it with your friends.